We're excited to be uniting gaming fans, creators and the entire TikTok gaming community this week in our headline partnership with EGX 2023!
TikTok is where gaming and culture collide. At EGX 2023 we will be joining cosplayers, tabletop and mobile gamers, and casual gamers to connect and share experiences, both on and off screens.
We're back this year with even more unmissable fan experiences throughout the show and on the TikTok app, from VR game stations and live play, to a variety of competitions and panel events.
Come visit us at the TikTok Creator Lounge, where fans will have the chance to meet top TikTok gaming creators Tommy (@tommyinnit - 12m followers), Tubbo (@TubboLive - 3.5M followers), Lydia Violet (@lydia_violet 890.5K followers), Charlotte Murphy (@Tigressx - 980k followers), Cadaea (@Cadaea - 526k follower), Callum Knight (@CPK - 74K followers), and Dorrani (@100PercentCrit - 29k followers).
These incredible creators will be exploring the show floor at EGX, checking out all the major stands and creating content to share with their millions of followers around the world. Several will also join TikTok's exclusive "Night at EGX” creator event, which gives gaming publishers a unique opportunity to engage with some of TikTok's finest gaming creator talent.
This #BlackHistoryMonth and beyond, we're celebrating the unique contribution and impact of Black creators and the #BlackTikTok community, including our amazing Black gaming creators. EGX visitors can head over to the main LIVE stage, where the TikTok Community Team will help you level-up your own community by hearing from three community-lead Black female creators @Ebonix @TheGoalDiggers @ClarkesCapers.
The TikTok booth will also give gaming fans the opportunity to try their hand at several different PICO VR games and vie for the top spot on our leaderboard, alongside testing their skills at our official EGX minigame.
Rollo Goldstaub, Head of Sport and Gaming UKI and Nordics at TikTok, said: “TikTok is a place where everyone from hardcore gamers to casual players can find their fandom and fuel their interest in gaming and beyond, with 75% of gamers discovering new content on our platform*. We can't wait to be back at EGX this year as the headline partner, bringing our community even closer to this landmark event in the gaming calendar and supporting the continued growth of gaming on TikTok."
Excitement has been building among gaming fans on the platform, with the #EGX2023 hashtag already passing 200 million views and counting. Watching, creating, and engaging with gaming content both from creators and brands is on the rise, with over three trillion views of gaming-related content last year alone.
EGX 2023 will give fans the opportunity to play the latest games and attend fascinating panels, talks and sessions from the industry’s top creative minds, while also discovering indie gems. Among the many activities taking place are the annual pirate-inspired Sea of Thieves panel, the returning EGX Cosplay Championship, and various e-sports tournaments taking place over the four days.
Use the #EGX2023 hashtag to get involved in the action and join us at the centre of the exhibition floor as we celebrate everything gaming on TikTok at the ExCel this October.
Creators to follow
- Tom (@tommyinnit - 12m followers)
- BekyAmon (@BekyAmon - 37k followers)
- Junna (@nintendo.grl - 9.3m followers)
- Tubbo (@tubbolive - 3.5 million followers)
- Nick and Cam (@ItsNickandCam - 2.8m followers)
- Xenos (@xenossll - 1.6m followers)
- Tigressx (@Tigressx - 980k followers)
- Cadaea (@Cadaea - 526k follower)
- SeaPeeKay (@CPK - 74K followers)
- Dorrani (@100PercentCrit - 29k followers)
- Ebonix (@ebonixsims - 22.2k followers)
*TikTok What's Next Gaming report