TikTokTime and time again, the TikTok community have inspired unique trends and influenced popular culture. From the jaw-dropping number of times men think about the Roman Empire, to fuelling a return to 90s music and fashion, TikTok continues to be a place where creativity is driving conversations and bringing people together.
Today we're unveiling TikTok Trending, our sneak peak into some the trends that are already growing in app, from fashion and fitness, to literature and stay-destinations.
TikTok has long been a barometer for what's hot and what's not, so here are just some of the areas to keep an eye on in 2024. . .
🎀 #Core
We're continuing to see the evolution of the bow and all things girly with #coquette fashion. Coquette embraces femininity; think ballet flats, Mary Jane shoes, gingham, pastels, dainty accessories and pale, muted pinks. We love to see our community celebrating and reclaiming their girlhood through fashion and beauty choices! But in 2024, we're also going to be focusing on inner beauty and strength. Introducing: #Hopecore; this is all about optimism and inspiration, shared through motivational quotes, mood boards and scrapbooks.
🍬Eats on repeat
The #FoodTok community has been with us since day one, and is never short of inspiration. In 2024, #KoreanFood is having A Moment, thanks to creators like @johnnykyunghwo... we know we'll be tucking into kimchi, tteokbokki and bibimbap all year long. Our foodies are also about making everyday meals fun - like the #Lunchbox trend. Fuelled by lunchbox purchases on TikTok Shop (36,000 sold to date), people are sharing their perfectly packed lunches, feat. an ASMR element that we can't get enough of. For your sweet cravings, check out #DessertBowl. It's already popular in the US, and we can see why - simply grab your favourite sweet treats and mix them together. All with minimal washing up. WIN!
📚BookTok
Your 'TBR Pile' is about to get bigger in 2024, with many of the #BookTok community's favourite authors including Sarah J Maas and Ana Huang due to release new work. And whilst genres like #romance continue to dominate, we're seeing sub-genres within the category also grow. Stories with LGBTQ+ characters and experiences at the heart of them will continue to capture book lovers’ attention, whilst #mafiaromance #Romantasy and #enemiestolovers sub-cuts are also growing rapidly.
🤸🏿#Cali
When it comes to our workouts, in 2024, our community is going back to basics. #Calisthenics is taking off as we wave goodbye to complicated machines and embrace our own bodies and individual strength, endurance, flexibility and coordination. Slowed down workouts are also taking off, as people swap the 12-3-30 workout for the Stairmaster, give #bathroutines the respect they deserve, and even try out #bedworkouts rather than the gym floor. Of course, 2024 is also an Olympic year and our community is gearing up for Paris by getting behind athletes on the platform like Laviai Nielsen and Jazmin Sawyers.
🚌 TikTok Made Me Travel
One way to beat the bleak, beginning of the year weather is to plan your next holiday and the TikTok community has you covered on the hottest (literally and figuratively) destinations for 2024. For UK breaks, big cities like London, Manchester, Glasgow and Birmingham will be the places to visit for your staycations. For those looking to travel overseas, Dubai has been our most searched for global destination this January, whilst Marrakech, Prague and Copenhagen are also looking to be popular. Passports at the ready!
🎙Electronic, Afrobeats and Amapiano
Female acts are dominating the big music trends of 2024. #ElectronicMusic is seeing huge growth, with a new wave of acts like Kenya Grace, TSHA and venbee building up massive audiences on TikTok. Women are also leading the success of #Afrobeats on the platform right now, like Cameroonian-American singer Libianca (whose track People has over 1.8M creations). #Amapiano (a subgenre of South African dance music) also had a massive boost last year following Tyla's track Water .
Creators to watch
Creators are, and always will be, the heart of TikTok. We continue to be inspired by our homegrown talent who share their unique experiences with the TikTok community. From a fragrance connoisseur to a female footballer, these are our ones to watch in 2024:
Wendy & May beauty creators and best friends Wendy and May highlight the magic of make-up, celebrating individuality and exploring how different make-up looks on their different skin tones. We predict big things for these two besties in 2024.
Fictional Fates #BookTok creator Joel represents the wholesomeness and creativity of #BookTok. His views and recommendations, often with a bisexual lens, are cozy, warm and insightful.
TjTalksScents Scent is the new swag thanks to Tjtalksscents, who embraces the dichotomy of the masculine and the feminine and shares his love of all things fragrance with the community. From advice on finding your signature scent, to matching your oud to your mood, tjtalksscents will be your go-to for your next perfume purchase.
The Home Chic Being able to decorate and customise your own space should be one of the funnest aspects of becoming a homeowner, but it's also one of the most expensive. Enter, The Home Chic, who is showing us the best products and DIY hacks for luxury makeovers on an everyday budget.
Mo_t_ivate Manny aka Mo T - the Airport Guy - is a Heathrow engineer who lifts the lid on what it's like to work at one of the world's busiest airports. From what happens to your luggage, to sustainable flight fuel along with practical advice on how to make your CV stand out when applying for a job at Heathrow, Manny is spreading joy from his corner of the world.
mattgreen.jgm Matt Green is the the Rapping Science teacher who, you guessed it, uses the medium of rap to teach his GCSE students chemistry. His rhymes on balancing equations and electrical circuits will blow your mind!
theoluwaseun Fashion girl Oluwaseun is a former stylist and fashion art director who uses her eons of industry experience to share advice on styling, thrifting, sustainable fashion and taking good care of your garments. Her video on styling Crocs is not to be missed!
nafisa.ahmed1 Pro ladies footballer for Wycombe Wanderers, Nafisa gives the TikTok community a peek into football practices, travel and lifestyle all from a female Muslim perspective.
Dantic_ Dantic is making tech digestible for all, one video at a time. Whether you're a seasoned gamer looking for high performance on a low budget, or just want a reliable laptop for your first year at uni - the chances are Dantic's got you covered.
TattFamily The Tatt Family shares relatable content for families across the UK, from being a working stay-at-home-mum to money-saving hacks that'll free up cash for the things that matter.
New to TikTok and want to learn more about #Trending? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
*Based on internal research and trends analysis conducted from July 2023 to January2024
