More than one billion people around the world come to TikTok each month to express themselves authentically, be entertained, start and grow a business, or learn a new skill or hobby. #BookTok has become a literature phenomenon, encouraging a new generation to share their love of reading and helping authors find new audiences. Meanwhile, #LearnonTikTok encourages our community to discover everything from local geology to ancient history.
This year, TikTok launched the STEM feed in the Europe and the United States, creating a unique feed dedicated to educational and inspiring STEM content. Since then, science, technology, engineering, and mathematics videos have continued to thrive, empowering discovery on TikTok and connecting a dynamic community of people over shared interests.
Globally, 25% of teens visit the STEM feed on a weekly basis. Due to this huge success and to encourage even more people of all ages globally to access and explore these subjects, the STEM feed will now be turned on by default for all users in the UK, Ireland, US and Canada.
The STEM feed will also continue to roll out in even more markets globally and will begin to feature local language content in Europe, including French, German, Spanish, Italian and Arabic.
Educational communities already thrive across TikTok. Almost 10 million STEM-related videos have been published globally in the last three years.
The STEM feed, which features alongside the For You feed, opens up a world of knowledge from respected experts in their fields. The feed, which has so far, included English-speaking content with auto-translate subtitles, has seen science, technology, engineering, and mathematics content grow globally by 35% since the launch of the STEM feed.
Marlène Masure, General Manager, Operations, TikTok EMEA, "We believe discovery is essential to the TikTok experience, and we're always looking to help our community uncover new and relevant content through introducing new exciting formats. We hope as the STEM feed continues to evolve and expand across Europe, we will continue to inspire a new generation of engineers, mathematicians and Science enthusiasts!"
New to TikTok and want to #LearnonTikTok? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
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