Orange and TikTok kick off the partnership with the launch of a free app bundle
TikTok, the world’s leading short video platform, established a partnership with a leading Telecom Operator in Poland — Orange — to develop a series of initiatives to engage teen and millennial phone users in Poland.
This is TikTok’s groundbreaking deal with a Telecom company in Europe, positioning TikTok as a strategic partner for businesses operating in this sector looking at connecting with its fast-growing diverse user base.
As part of this collaboration, Orange will offer its users a new bundle to include TikTok free usage as a part of their new offer Orange Flex. TikTok will be present alongside other leading apps such as Facebook, Messenger, Youtube, Deezer and Tidal.
Additionally, TikTok and Orange Poland will unite efforts to create fun and engaging activations, including in-app challenges and off-line events that will take place during some of the most sought after summer music festivals, across the country.
“Orange Flex is addressed to those people who value freedom of choice and flexibility, for whom keeping in touch with others is important, and who want to use social networks without any limits. Responding to their needs, as the only provider among telecoms, we are happy to offer unlimited access to the TikTok application as part of Social Pass,” said Artur Stankiewicz, B2C Marketing Director, Orange Poland.
“We are excited about the opportunity to share synergies with Orange in Poland. As a mobile-first app that is focused on creating the best possible experience for our users, we look forward to developing initiatives together and bring more fun and entertaining content to our community in Poland and across the world,” said Michael Modon, Director, Global Business Development at TikTok.
As it fosters its global community that thrives on creativity and expression, celebrating trends and embracing diversity, TikTok will continue to show its commitment to creating a positive environment for users around the world.