We love to put a spotlight on the incredible music and artists being discovered on TikTok.
Whether it's Nathan Evans reviving the old folklore tradition of sea shanties and creating a chart-topping hit, or Fleetwood Mac's Dreams re-entering the charts and bringing the track to a whole new audience - TikTok has become the place for music discovery.
To make it even easier for music lovers to find content on TikTok, we're excited to announce our brand new 'Music Hub' which is now available for TikTokers in the UK.
The in-app hub will include popular TikTok songs, trends, videos, playlists and artists that are making waves on TikTok. It will be updated weekly with artist campaigns, new joiners, hashtag challenges and TikTok LIVEs - spanning both emerging and established musical talent. The hub will even be interactive so you can vote for your favourite track each week!
The TikTok songs featured in the hub this week include Shy Girl's UCKERS and Ashnikko's Slumber Party (feat. Princess Nokia), which are both going viral as backing tracks for creative make-up transformations. It also includes Girl in Red's Serotonin - with the artist doing a special live performance on her TikTok account on 10th March as part of the platform's pan-European International Women's Day campaign #WeAreHere.
The hub includes popular #WeAreHere videos from the legendary Bonnie Tyler and Dua Lipa, who had the most popular UK artist catalogue for video creations in 2020. It also links to TikTok's playlists for International Women's Day, with Ashnikko, Christine and the Queens, Little Mix, Ms Banks, Nina Nesbitt and Shania Twain all curating playlists to put a spotlight on inspiring women artists across different genres and geographies.
The Music Hub is the latest activation from TikTok to help drive music discovery and connect audiences with new artists and genres. In 2020, over 70 artists who first went viral on TikTok signed major record deals, and 10 trending TikTok songs took the top spot on the UK official charts.
You can access the Music Hub via the Discover Page, or you'll be directed to the hub when searching for music content on the app.