The in-app experience provides j-hope fans with more ways to engage

with other fans and challenges to unlock exciting interactive features

TikTok is excited to unveil a new campaign in partnership with BTS j-hope (9.9m followers) to celebrate the launch of his world tour HOPE ON THE STAGE.

Celebrating his first-ever solo world tour, the #HOS_TOUR in-app experience on TikTok will give fans the opportunity to complete tour-themed tasks to give them the chance to access exclusive videos, photos and content from j-hope.

Additionally, the in-app experience will feature video highlights from each tour stop, and a playlist tied to the tour.

TikTok continues to support artists at all points in their journey and serves as the premiere platform for artists to promote their music and engage with global fans on and off tour. By connecting audiences around the world through the #HOS_TOUR in-app experience, TikTok is able to support and deepen the connection between artists and fans.

The #HOS_TOUR in-app experience features multiple new and exclusive experiences, celebrating BTS j-hope and the launch of his solo world tour, including:

  • An exciting new in-app experience to celebrate the world tour HOPE ON THE STAGE, which fans can find by searching for 'j-hope' or 'HOPE ON THE STAGE'.
  • Fans will be presented with missions, which will unlock two exclusive limited-time profile frames. Users who complete all of the missions will receive a special reward.
  • Exclusive video content, including tour performance rehearsals and backstage tour videos

j-hope said: “I’m so grateful to launch a campaign with TikTok for my first solo tour, and I hope that you can come join me on the HOPE ON THE STAGE tour wherever you are. There are also gifts that I think you’ll like, so please participate!”

Today's launch follows the exclusive seven-day preview of j-hope's new single, 'Sweet Dreams (feat. Miguel)' which was available as an exclusive 7-day preview on TikTok from Friday 7th March, with the ability for fans to pre-save the track to their preferred music streaming service.

K-Pop has emerged as one of the fastest-growing genres on TikTok. In 2024's Year on TikTok, K-Pop artists dominated the Global Top 10 Artists list, claiming seven of the top ten spots. The #kpop hashtag has generated 63M posts and amassed 675B video views.