TikTokMore than 150 million people across Europe come to TikTok each month to express themselves authentically, be entertained, start and grow a business or learn a new skill or hobby.
#BookTok has become a literature phenomenon, encouraging a new generation to share their love of reading and helping authors to find new audiences, while #LearnonTikTok encourages our community to discover everything from local languages to ancient history.
Today TikTok is launching a feed dedicated to STEM, science, technology, engineering, and mathematics, across Europe, to empower continued discovery on TikTok and connect a dynamic community of people over shared interests.
Starting in the UK and Ireland today users will be able to click on the STEM feed, alongside For You feed, to open up a world of knowledge from respected experts in their fields. The feed will include English speaking content with auto-translate subtitles, which will be fact checked by two independent organisations.
Creators and partners who share content around STEM subjects like @big.manny1 who is inspiring young scientists with his own experiments, Physicist @particleclara who shares her work on The Large Hadron Collider at CERN and @NewScientist magazine taking us on a journey into Space, will be included in this new feed.
Emanuel Wallace, aka @Big.Manny1, comments "I use TikTok to share Scientific experiments and theories that would usually be covered in a classroom, in a really visual and relatable way. My videos are engaging with students who are trying to tackle these subjects at school, but also I am able to share the drama of the Science lab with people who may never have been interested in Science before."
David Stock, Head of Editorial Video at @Newscientist comments, "At New Scientist we bring world-changing scientific news to our audience every day, exciting our readers with the mind-blowing wonders of science. Committed to inspiring the next generation, on TikTok we engage a community of young people whose passion for science matches ours. TikTok’s new STEM feed promises to be a dedicated place to access fascinating, trustworthy science in a single click. This is an exciting venture we are pleased to be involved in."
This new feed follows the success of the STEM feed in the United States, which has seen science, technology, engineering, and mathematics content grow globally by 24% since the launch.
Educational communities already thrive across TikTok. Almost 15 million STEM-related videos have been published globally in the last three years.
Clara Nellist, aka @particleClara "TikTok has enabled me to reach millions of people from all over the world who are excited to learn about the research we're doing at CERN. I love being able to directly talk with people, answer questions about the physics, life at CERN and how to get a career in physics, but my highlight has to be when I can show people around our experiment 100m underground during livestreams. It's been a fantastic challenge for me to condense the work that we're doing to understand our universe on the smallest scales into compact videos and it reminds me why I'm so passionate about science."
To encourage young people to explore these subjects, people under 18 years old will have the STEM feed turned on by default, but can adjust their content settings in-app should they choose.
And those 18 years and older looking for an enriching feed of content can opt into the STEM feed by going to their content settings in-app. Since the launch in the US, a third of teens have visited the STEM feed on a weekly basis.
To help bring high-quality STEM content to the TikTok community, we're expanding our partnerships with Common Sense Networks whose mission is to create and curate safe, age-appropriate and engaging content for young people and families and global leader in journalism Poynter Institute to cover Europe.
Common Sense Networks will assess all content to ensure it's appropriate for the STEM feed, and Poynter will assess the reliability of the information presented. If content does not pass both checkpoints, it will not be eligible for the STEM feed.
Eric Berger, Common Sense Networks CEO, said, "We're pleased to continue our support of TikTok’s STEM initiative that utilises Common Sense Networks' singular expertise in content evaluation. Through this partnership, we're committed to ensuring a valuable, educational, and entertaining experience for the TikTok audience".
Neil Brown, president of the Poynter Institute, said "The Poynter Institute is pleased to continue our partnership with TikTok and our contributions to help users of its STEM feed find reliable, credible information as the program expands to new audiences across Europe"
Marlène Masure, General Manager, Operations, TikTok EMEA, "We believe discovery is essential to the TikTok experience, and we're always looking to help our community uncover new and relevant content through introducing new and exciting formats. We hope the launch of the STEM feed across Europe will inspire a new generation of engineers, mathematicians and Science enthusiasts!"
New to TikTok and want to learn more about #STEM? Join our global community by simply downloading the app for free via the Apple App Store, Google Play or Amazon.
