TikTokFor the first time ever, TikTok has become an Official Supplier of the Tour de France, an event that has been part of French sporting heritage for 120 years.
From July 1st, TikTok will enable followers, fans and the wider Tour de France community to experience the race in a new and unique way. TikTok creators will bring a new point of view and perspective to the Tour, showcasing their love for the sport and their creativity through their own video creations.
Thanks to this unique partnership, TikTok will bring the Tour de France (1 - 23 July 2023) and the Tour de France Femmes with Zwift (23 - 30 July 2023) to brand new audiences and fans around the world. The various stages of the Tour will also provide the opportunity to showcase local TikTok creators and the richness and diversity of the Spanish and French regions the event passes through.
This partnership with the Tour de France builds on the TikTok community's love of sport and cycling in particular. TikTok will bring the two flagship races in the men's and women's cycling calendar to life for an audience of over one billion users worldwide - including 150 million in Europe. It's an opportunity for everyone to experience the passion and dedication of extraordinary male and female riders, to inspire the next generation of cyclists and to share our collective love and passion for the sport.
TikTok will spread the word around the world about the beauty of the regions it passes through, the diversity of their history and their cultural richness. From #Bilbao to #ChampsElysees, each stop will be an invitation to discover, using the TikTok platform.
Every day, TikTok users around the world will find new content published on the official @LeTourDeFrance account (+317,000 followers), as well as numerous videos created and published by the teams, riders, partners, fans and followers of the Grande Boucle, accessible via the dedicated search page, #TourDeFrance.
Marlène Masure, General Manager Operations, TikTok France, Benelux, Southern Europe:
"We are extremely proud to be partnering with the 2023 edition of the Tour de France. The creativity of the TikTok community will bring an undeniably fresh perspective to both the men's and women's competition, as well as unrivalled visibility, along with the commitment and dedication of these extraordinary athletes!"
Julien Goupil, Media and partnerships director, A.S.O:
"The uniqueness of the content offered by TikTok is a perfect match for the Tour de France's ambition: to make the event known everywhere, to everyone and with the spontaneous and creative eye of fans. The content created at the roadside will enhance existing coverage and bring the public together around the event even more widely."
