TikTokTikTok continues to move culture forward, shaping some of the biggest global moments, from The Grammy Awards to The BRITs and Eurovision. Artists have always been at the forefront of this, using TikTok to connect with fans, reach new audiences and build their careers with hit songs.
Behind every great song is a great songwriter at the heart of the music-making process. To celebrate these songwriters & producers and bring them to the forefront, we're so excited to introduce #BehindTheSong, featuring Grammy and Ivor award winning songwriter and producer Fraser T Smith.
Fraser T Smith, hot off the launch of his latest single 'Your Love' and currently releasing music under the moniker Future Utopia, will be the inaugural featured songwriter for #BehindTheSong, a new home for songwriters, producers and artists to showcase the stories, techniques and journeys that shape and inspire their music. Launching today, the hashtag will be a hub for the latest videos from the songwriting community, encouraging creators to share stories about their music making process.
Fraser brings his extensive experience as a multi-platinum producer and world-renowned songwriter to #BehindTheSong, which coincides with the return of his own music project, Future Utopia. The acclaimed producer has announced his new EP 'We Were We Still Are', the first outing under his Future Utopia moniker in 2023 out June 9 via The Orchard/70Hz.
Over the years, Fraser has collaborated with the likes of Adele, James Morrison, Stormzy, Dave, Bastille and Idris Elba and has kicked off the campaign by sharing videos that break down some of the hits he's produced, including Adele's GRAMMY-Award winning track 'Set Fire To The Rain'. He tells the community about how he first came up with the beat, followed by the piano chords and then how Adele wrote the melody on top of this. Fraser has also curated his own bespoke playlist featuring some of his biggest tracks. Plus, he has also been discussing his work with emerging artists, including partnering on new music and setting them lyrical challenges.
Fraser T Smith said: "I have been fortunate to be able to collaborate with some of the world’s most talented and influential artists and I’m really thrilled to be partnering with TikTok on the #BehindTheSong campaign. I’m a big fan of the work they do in the music world and can’t wait for you to get an insight into my journey behind the song as an artist, writer and producer."
A home for songwriters and producers
The #BehindTheSong hashtag is a hugely popular hashtag with over 2.2 billion views, hosting content from talented songwriters and music makers and inspiring prolific songwriters such as Kamille, Noel Gallagher and Nick Hodgson to share how they create their unique sounds and globally renowned tracks.
TikTok is fast becoming a home for the world's leading songwriters and producers. Last year we launched StemDrop, an incubation program that brought the world's most creative community up close with one of the world's most successful songwriters, Max Martin. A first-of-its kind program, StemDrop allowed the TikTok community to make their own version of a new song from global hit-makers Max Martin, Savan Kotecha & Ali Payami.
Tara Brady, Music Publishing Partnerships at TikTok said: "It's so exciting to create a dedicated space to amplify the work of songwriters, producers and artists to help them tell the stories #BehindTheSong. There is a real appetite for this type of educational behind the scene style content on TikTok, which enables music lovers and fans to feel even closer to the creative process. I can't wait to see a variety of content from across the music industry and want to thank Fraser T Smith and team along with all the songwriters who have got involved so far."
Stay tuned to hear more about Fraser's new project from @FutureUtopia and check out the official hashtag #BehindTheSong to get involved!
New to TikTok and want to celebrate the songwriters on our platform? Simply download the app for free via the Apple App Store, Google Play or Amazon.
