TikTokThe #BlackTikTok community is at the forefront of culture and industry-shifting innovation, sparking viral trends and inspiring change, and this can be seen, more than ever in the beauty space. TikTok has enabled Women of Colour globally to connect and share their own unique experiences, tips and hacks alongside their much loved brands and small businesses.
From creators like @abs.tract_ sharing the best products for skincare protection, to best friends @wendyandmay1 who test cult beauty products on different skin tones, the beauty community is truly thriving on TikTok. Which is why we are thrilled to announced today, that TikTok be the headline partner of The Beauty Beat, the UK’s only luxury beauty event for Women of Colour this December.
Set across the first weekend of December in Central London, The Beauty Beat was specifically designed to bring beauty fanatics together and create a space where the world’s most beloved beauty brands champion Women of Colour.
This year, the festival brings together some of the world’s most coveted beauty brands – including NARS, Aveda, Lancôme, Urban Decay, Bumble and Bumble, IT Cosmetics, Youth To The People, The Inkey List, 4.5.6 Skin, Cantu, S'ABLE Labs, Emolyne Cosmetics and more.
Get ready to maximise your beauty skill set as the industry inner-circle, top brands and attendees come together to create a much-needed experience in the beauty space. The two-day event will also include panel discussions on hot beauty topics, featuring some of the industry’s most influential voices.
Here's how to get involved
📱Follow @thebeautybeatevent for exclusive livestreams from the event and behind the scenes content. You can also follow TikTok creators @muinatabdul & @itsurgrlaisha_ who will be attending and sharing their own event highlights and beauty faves!
🫶🏿 Be an online guest! Tickets for the Beauty Event may be sold out, but you can still register for free online tickets here .
💁🏾 Get creating! If you are lucky enough to attend, there will be a designated TikTok content creation zone, so make sure you use the hashtags #theBeautyBeat and #TikTokBeauty and share you experience with the community.
💄Join TikTok's Business of Beauty panel a conversation focusing on how to turn your beauty passion into a career, featuring TikTok creator @itsurgrlaisha_ and Black owned business @jordanaticiacosmetics .
📢 Tune in to a Live podcast recording TikTok favourites @cocosarel and @candicebrathwaite will be recording their podcast Closet Confessions live from the event!
At TikTok we want to make sure that all year round, our platform is a place where Black creators are celebrated and supported. Which is why we are so proud and excited that TikTok will be the headline sponsor of the The Beauty Beat event 2023.
Donna Dia, Founder of Beaty Beat, said: “I am so excited that The Beauty Beat is back. It truly is such a privilege to deliver a beauty event that completely centres and celebrates Women of Colour, and for this year’s event to be supported by TikTok feels incredible. Having TikTok as the exclusive headline partner for The Beauty Beat 2023 has really cemented how important and culturally relevant the event is. I am truly thrilled, excited and encouraged to see a brand like TikTok actively prioritising and centring an event such as The Beauty Beat and our community.”
Edel Flood, Head of Lifestyle & Education, TikTok UK added: "At TikTok, we want to show up for the communities that make our platform such a creative and inspiring place. That's why we're proud to be the headline partner for Beauty Beat 2023, the UK’s only luxury beauty event dedicated to Women of Colour. On TikTok we see conversations around beauty, skincare and hair thrive, as a diverse community of women come together, to share their own personal experiences, tips and the brands they love most. We hope that through this partnership, we will see even more Women of Colour connect and celebrate one another, both on TikTok and beyond."
New to TikTok and want to explore #theBeautyBeat? Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
