TikTok
From the small screen to the silver screen, creativity knows no bounds on TikTok. The #FilmTok and entertainment communities give artists a place to showcase their talent, get discovered and boost the industry overall, leading to more viewers in cinemas and new shows on television. TikTok isn't just a hub where cinephiles gather to rave about their favourite flicks; it's a dynamic source of discovery, ultimately inspiring audiences to make a beeline for the box office.
We're proud to announce that TikTok, the world's leading entertainment and discovery platform, is an Official Partner of the EE BAFTA Film Awards 2025. This collaboration represents TikTok’s commitment to amplifying the best in entertainment while empowering our creative community to celebrate one of the most prestigious awards ceremonies in the world.
Building on the momentum of our successful 2024 partnership with the BAFTA Television Awards with P&O Cruises, TikTok and BAFTA are deepening their relationship for 2025. This expanded partnership underscores TikTok’s dedication to making the platform the ultimate destination for creators, publishers and audiences during awards season, driving conversation and cultural moments that resonate globally.
As part of the collaboration, TikTok is unveiling exclusive in-app features, including a dedicated #WhatToWatch hub alongside an official BAFTA Search Hub, surfacing all the official BAFTA content as well as the best content from our film-loving TikTok community around the prestigious awards. We're also introducing a first of its kind TikTok Film Club, a new accelerator program inviting creators to produce content inspired by BAFTA nominations, offering a unique opportunity to showcase their creativity and passion for film, with creators in with a chance to win tickets to the EE BAFTA Film Awards 2025 ceremony.
Jack Remmington and Ash Holme will also be interviewers to the stars, as our Official TikTok x BAFTA red carpet hosts, capturing exclusive content for @bafta and @tiktok_uk.
Meet some of the creators of the TikTok Film Club
- @dujonanderson: Dujon is an actor who has gained a massive following on TikTok through his hilarious sketches, satirising TV shows like Squid Game and poking fun at fandoms. Since gaining a following, he has gone on to interview some of the biggest names in film, like Barry Jenkins and Seth Rogen!
- @iamnaomijulien: Naomi is a content creator, who keeps her fans up to date with all the latest news and gossip from the film and television world. She knows everything there is to know about Love Island, covering the history of the show and what its stars have gone on to do next, as well as other fun facts like actors who auditioned for Wicked and the pay of I'm A Celebrity...Get Me Out of Here! Stars.
- @max_balegde: Max's hysterical content has gained him millions of fans on the platform. From presenting on the red carpet to hosting behind the scenes of events, he's been having us all in stitches with his videos. But it's not just about the laughs; Max is also co-founder and presenter of the brilliant @theuselesshotlinepod (158k followers) podcast, which candidly discusses life, love, and current affairs.
- @morganmjames: A musician, presenter and content creator, is there anything Morgan can't do? He makes all kinds of content for his 1M followers, including making a giant version of the Squid Game cookie, interviewing pop superstars like McFly and Robbie Williams, and sharing his own music.
- @sethsfilmreviews: One of TikTok's most beloved film buffs, Seth is renowned for basically seeing every film on the planet, finding it difficult to pick between his favourite movies and an undeniable love of films and filmmaking. He is perhaps best known for passionately ranking movies, but he also updates his fans with cinema news and shares his rapid fire cinema hot takes.
- @steppingthroughfilm: Tom's account does exactly what it says in the name. His videos include cut outs of scenes from iconic movies and TV shows (like Harry Potter, Stranger Things and Heartstopper) and taking them to the location they were filmed, seamlessly blending them together. Tom is also an expert interviewer, and has shared his hobby with actors like Jessie Eisenberg, Paul Mescal and Kit Connor, who have been as impressed as we are.
- @zeewhatidid: Zainab is a presenter who has been wowing followers with her interviews with the stars - Zendaya, Nicola Coughlan, Joseph Quinn and Lupita Nyong’o are just some of the famous faces she's spoken to over the past year. If that wasn't enough, she's also an artist, sharing her amazing creations on TikTok.
- @charleymarlowe: Charley is a 24-year-old presenter and comedian who has made celebrities, including Aimee Lou Wood and Nicole Coughlan, roar with laughter when she's interviewed them. Charley is also known for being a superfan of Jane McDonald, and even appeared on Mastermind with the comedian as her specialist subject!
- @thisiszohair: Zohair is a cinema fanatic who talks about his favourite movies, like How To Train Your Dragon and Kung Fu Panda, delving into detail about what makes them great. Zohair is a fan of well-edited movies, and his own content is slickly edited as well! He is also known for re-editing trailers and movies like Demolition and The Before Trilogy.
- @ellieaddis: Ellie's account is about three things; fashion, film and fun! Whether it's skits about the latest movie trends and releases, film recommendations and fashion inspo from new films and TV shows, Ellie truly embraces what it means to love cinema.
“This partnership cements TikTok’s place as the home of entertainment, connecting our community with the magic of the EE BAFTA Film Awards like never before,” said Melissa McFarlane, Head of Operations for UK, Ireland, and Nordics at TikTok. “BAFTA represents the pinnacle of creative excellence, we’re excited to help our creators and publishers highlight the incredible talent being recognized. It's transforming how audiences discover and engage with the art of film."
Paul MacMahon, Head of Digital Content at BAFTA, commented: “The EE BAFTA Film Awards are a global moment that celebrate exceptional filmmaking as well as inspiring future generations both on and off screen. This year we’re thrilled to be partnering with TikTok, alongside some of their top creators and publishers, to enable deeper connections with film and entertainment fans on our fastest-growing platform.”
The EE BAFTA Film Awards 2025 will take place on Sunday, February 16, at the Southbank Centre’s Royal Festival Hall in London and will be broadcast on BBC One and iPlayer in the UK, streamed on BritBox International in North America, and be available on BritBox on demand in the Nordics and Australia. Stay tuned for more updates on TikTok and BAFTA’s collaboration by following #BAFTAFilmAwards on TikTok.
About TikTok TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. TikTok empowers its users to discover, create, and share content that reflects their passions and interests.
About BAFTA
BAFTA – the British Academy of Film and Television Arts - is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. Through its Awards ceremonies and year-round programme of learning events and initiatives – which includes workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA and Asia – BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new talent, and enables learning and creative collaboration. For more, visit www.bafta.org. BAFTA is a registered charity (no. 21672)
