#BookTok has brought together book-lovers from around the world, with nearly 65 billion views to date. As one of our most active communities on TikTok, #BookTok has become the place to find #readingrecs and #readinginspo, share reviews and tap into fan culture, super-charging book discovery, and having a real world impact on book sales globally.
That's why we're excited to announce a new way for this vibrant community to share their love of reading: introducing the TikTok Book Club.
The TikTok Book Club will serve as a virtual space for the TikTok community to discuss new titles together and the best thing about the TikTok Book Club is that anyone can join. So whether you are keen reader or looking for your next holiday read, look no further than TikTok!
Each month, a new book will be announced and we are inviting fellow book-lovers to read along and come together in-app to share their experiences. There will also be a #BookClub hub in app, so users can easily find out about the month's title, and start creating and sharing their own reviews, book aesthetics or newest literary crush!
The first book for discussion in July is Jane Austen's Persuasion, a 1817 romantic classic and soon to be released in a new Netflix adaptation. This choice recognises the #BookTok community's passion for the classics, with other much-loved titles like #thegreatgatsby and #prideandprejudice also finding a fanbase on TikTok. Jane Austen herself, even has a dedicated community of followers on TikTok who share their love her books collectively under the hashtag #AustenTok which now has 16.2m views.
But that's not all, we are also introducing a team of BookTok Laureates, to help us along the way!
Our five appointed BookTok Laureates @li.reading, @jackbenedwards, @cocosarel, @Bmercer and @edenreidreads are passionate about literature and will help guide the #BookClub over the month, taking the community on their journey as they dive into the novel and share their thoughts in a content series in-app. At the end each month, this will culminate in a co-hosted LIVE to discuss the novel in depth.
So let's meet our BookTok Laureates
@Bmercer (50.3k followers) Ben is an author, who brings his followers along with him on his writing journey as he pens his latest book. He also shares his top book picks and does popular live read-alongs with his community.
@li.reading (93.5k followers) Alicia's honest reviews and regular book hauls make her one of TikTok's go-to BookTok creators for all the best reading inspiration. Alicia is passionate about diverse and authentic representation in books and she doesn't shy away from difficult topics!
@edenreidreads (77.6k followers)
Eden is a book fanatic, who will talk about books to anyone and everyone (including her optometrist) and is always ready with a book recommendation (or three!). Eden reads everything from romance to thrillers so you're sure to find a book you love through her content.
@cocosarel (653.1k followers)
One thing to know about Sarel is that she does not hold back, and her 650k- strong community love her brutally honest reviews and hilarious takes on life in general. On top of this, Sarel is a fantastic storyteller - and we're here absolutely here for the journey.
@jackbenedwards (270k followers)
Jack is TikTok's resident librarian, with book recommendations for every occasion. In between sharing his reviews and rankings, Jack creates relatable memes and skits that his fellow book-loving community really get on board with.
The TikTok Book Club will continue throughout the Summer and beyond, with new titles being announced every month, allowing readers to discover new authors and genres, share and connect with likeminded people and embrace their creativity, wherever they are in the world. As TikTok becomes a cosy corner where communities can experience the joy the reading together.
James Stafford, Head of Partnerships and Community at TikTok said: "It's been amazing to see #BookTok grow into a truly global phenomenon, which is having a profound impact on the literary world. From spotlighting little-known authors and genres to introducing the classics to a new generation, #BookTok has helped to reignite a passion for literature and we creating a new take on the much-loved #BookClub format, so our community can continue to connect, spark conversations and share the books they love most".