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Luminate's Music Impact Report concludes that 'TikTok is a key driver of music discovery, monetization and chart success' 84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTo

From the US to Australia, to Japan to South Africa — TikTok creators across the world are redefining culture and making a positive impact on and off the platform. Today, we're excited to unveil The Di

TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Z

From the small screen to the silver screen, creativity knows no bounds on TikTok. The #FilmTok and entertainment communities give artists a place to showcase their talent, get discovered and boost the

Behind the Breakthrough is a new content series spotlighting TikTok-driven artist success stories, which launches with Gigi Perez's 'Sailor Song' The Behind The Breakthrough campaign features document

The Aston Martin Aramco Formula One® Team has today announced the five winners of the Creator Collective, a UK-wide talent search run in collaboration with TikTok. The programme celebrates creativity

We have worked to protect the integrity of our platform through more than 150 elections around the world in the last four years, and we are deeply committed to enabling creative expression for our use

The partnership includes a new, exclusive in-app experience and a first-of-its-kind LIVE stream January 10th 2025: Today, TikTok is excited to announce the launch of a major new artist partnership wit

TikTok's festive in-app experience offers exclusive content, profile frames and playlistsMariah Carey's All I Want for Christmas Is You is the #1 track for Christmas 2024 With Christmas just around th

At TikTok, we've long believed that transparency builds trust. From a very early age as a company, we've openly shared our platform protection efforts. Over time, we've increased the reports we volunt

December 13, 2024: Christmas 2024 marks 40 years since the release of Last Christmas, WHAM!'s much-loved Christmas hit, which is finding a whole new generation of fans thanks to its popularity on TikT

The Aston Martin Aramco Formula One® Team has launched the Creator Collective – a UK talent search in collaboration with TikTok aimed at discovering, nurturing and showcasing up to five new content cr

TikTok has been established as the number one platform for music and talent discovery for artists and creators to find their community and build an audience. Nobody has exemplified that spirit more in

Sony Music Deutschland took home the Greatest TikTok Europe award at the third annual TikTok Ad Awards Grand Prix in Lisbon, Portugal last night. The TikTok Ad Awards celebrate the standout brands and

By Christine Grahn, Head of Public Policy & Government Relations - Europe Over 175m people across Europe now come to TikTok every month We're making significant progress on Project Clover, with data m

TikTok today announces that it has partnered with leading music experiences platform Deezer for its music discovery feature, Add to Music App. Add to Music App is a feature which gives music fans the

TikTok Shop is making shopping and discovering new products, creators, and content fun this festive shopping season with up to 60% off big brands and small businesses Shoppers are invited to experienc

After months of auditions and inspiring performances, TikTok is thrilled to announce the winners of the 2024 Global 'Gimme The Mic' competition. This year's competition was bigger than ever, showcasin

TikTok's London headquarters was abuzz on Tuesday as superstar artists and songwriters JADE (@jadethirlwall) and Kamille (@kamilleofficial) joined TikTok with leading industry bodies, PRS for Music &