From early festival buzz to awards season, the #FilmTok community is helping shape how audiences discover and celebrate film. Across TikTok, creators bring fans closer to the filmmaking process — sharing reviews, reactions, and cultural commentary, while giving audiences a behind-the-scenes look at the stories and talent behind the films. Awards season continues to drive significant engagement across the platform. Last year alone, awards-related content on TikTok generated 81M searches, 135K partner posts, and 8.2B video views, underscoring how fans turn to the platform to discover nominees, celebrate wins, and share real-time reactions.The excitement often begins during major film moments like the 2026 Sundance Film Festival and the 2026 Berlin International Film Festival. This year, TikTok hosted creators on the ground to spotlight the next generation of filmmakers and give audiences an authentic, behind-the-scenes look at the festival experience. From red carpets and premieres to filmmaker conversations and real-time reactions, creators help extend the reach of storytelling far beyond festivals and local activations, helping global audiences discover new titles, genres, and talent.Ahead of the 98th Oscars®, the #FilmTok community is sharing their thoughts on the season’s biggest moments. With fashion takes from @cvazzana, pop culture insights from @hellotefi, winner predictions from @moviesaretherapy, in-depth movie analysis from @cvnela and more, creators are weighing in on everything fans need to know before the show.How the #FilmTok Community Champions FilmStudios and filmmakers continue to partner with creators to connect films with new audiences through TikTok Spotlight, like Sinners, to drive discovery and engagement on the platform. Sinners has emerged as both a commercial and critical success, with #FilmTok helping sustain excitement around the film. Among the Academy Award nominees for Best Picture, #Sinners has been driving the most conversation on TikTok, followed by #MartySupreme and #Hamnet, based on post volume under each film's hashtags.Highlighting this momentum, on Saturday, March 14, TikTok and Gold House — in partnership with Warner Bros. and Proximity Media — will bring together industry leaders and creators for an event celebrating #FilmTok’s creativity and its impact on the movie-going experience. The event will also feature a discussion with writer, director, and producer Ryan Coogler, writer and producer Sev Ohanian and creator @jocwatchlist, moderated by In Proximity host Paola Mardo, on the evolving relationship between creators, fandom, and modern storytelling with #FilmTok. @oscars Michael B. Jordan as the Smokestack twins in SINNERS. Nominated for Actor in a Leading Role at the 98th Oscars. Watch the #Oscars LIVE on Sunday, March 15th, at 7e/4p on ABC and Hulu. #OnlyAtTheOscars #MichaelBJordan #Sinners #Oscars #Oscar #AcademyAwards #AcademyAward #Movies #Film ♬ original sound - The Oscars Following the #Oscars Conversation on TikTokTikTok has launched a dynamic, in-app Oscars® hub, where the community can explore and join the conversation around the awards. The hub features official @Oscars content and is available across 15 regions globally, making it easier for fans to discover videos. Additionally, for the first time, posts about the 98th Oscars® can include an anchor link to the in-app Oscars® Detail Page, which highlights related creator content and gives users a dedicated space to deep dive into related videos.Search "Oscars" in app to access the hub and join the conversation surrounding Hollywood's biggest night!
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