Deal Expands Free, Ad-Supported Micro-Series Offering Across TikTok and PineDramaTikTok and HOORAE today announced a trailblazing partnership to bring new, exclusive micro-series content to TikTok and PineDrama. Available free and ad-supported, the collaboration launches later this month with Screen Time, produced by HOORAE Digital, an Issa Rae company.Screen Time marks the first creator-led micro-series from a storyteller behind some of the most diverse and culturally impactful film and television projects, bringing resonant narratives to a global audience. TikTok and HOORAE will also co-develop a slate of additional micro-series as part of the deal, with TikTok serving as the distribution channel.Speaking at TheWrap's Creator x Hollywood Summit, Issa Rae said the partnership marks a return to her digital roots. She shared that her team designed Screen Time for the way audiences actually watch content today – more intentional, immersive, and story-driven – with the series unfolding across TikTok and PineDrama.Micro-series on TikTok and PineDrama are uniquely positioned to break through, powered by TikTok's vibrant creator and community network. Content not only reaches audiences but also inspires participation, sharing, and sparks cultural conversations."TikTok is building a new model for micro-series, pairing creator-led storytelling with scaled distribution to reach audiences faster than ever," said Dawn Yang, Global Head of Entertainment Partnerships at TikTok. "We're actively investing in the micro-series space and excited to partner with innovators like Issa Rae to bring bold, story-driven content to life across TikTok and PineDrama.""I'm excited about the opportunity to tell stories in a way that feels premium and elevated, but is concise and available to audiences directly," said Rae. "TikTok has become a leader in discovery and supporting creator-led content so partnering with them gives us the platform to ensure our stories are seen and shared across the globe."Screen Time begins with a double-date movie night disrupted by a mysterious figure who hijacks the TV, forcing the couples to confess their secrets or risk exposure, sparking a rapid escalation that threatens to unravel their relationships and lives.The cast includes Brittney Jefferson (Rap Sh!t), Eric C. Lynch (Queen Sugar), Jasmine Luv (Tell It Like a Woman), Xavier Avila (Shrinking), and Jenna Nolen (À La Carte), bringing together rising talent and dynamic performances that reflect the series’ authentic, culture-forward storytelling.Blending cinematic craft with the speed of culture, Screen Time creates a viewing experience that feels both elevated and deeply relatable. As audience behavior continues to shift, TikTok, PineDrama and HOORAE are helping define what comes next in storytelling: accessible, culturally rooted, and built for the feed.TikTok will continue to expand the micro-series category across genres, from comedy and thriller to action, adventure, and fantasy, adding to the premium content already available across TikTok and PineDrama.
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