TikTok announced a month-long partnership with British rap artist Giggs in the lead up to his largest show to date at The SSE Arena in Wembley which took place on 6th December.

Nathaniel Thomson, better known as his alter ego Giggs, is currently one of the most prominent artists on the UK Urban Hip Hop scene. On tour promoting his fifth studio album ‘Big Bad’, fans can follow his official channel @officialgiggs to get a glimpse into tour preparations and a behind the scenes look into his daily life. It is the first TikTok’s partnership to use an ‘on-tour video-diary series’.

Music has been an essential part of TikTok since the launch of the app. The platform equally empowers both emerging and well-known music talent to be discovered globally and introduce new communication channels with their followers leading to viral trends such as Lil’ Nas X and DJ Regard.

See some of Giggs’ videos below!

On the Coach

Mario Kart Don