Over the past few months Marks & Spencer's Romford store has been capturing the hearts and imaginations of the TikTok community. With their often hilarious and heartwarming videos, the group have been keeping local customers up to date about new products, services and community activities through the medium of singing, dancing and so much more, racking up over 54.8k followers and 1.4 million likes.
Now, Team Romford are releasing their very own Christmas song! The promised-to-be hit has been penned by Team Romford store colleague Jack Brooker and celebrates all that is great about M&S Food this Christmas, from delicious Pigs in Blankets festive sandwiches to the ICONIC Snow Globe Gin Liqueur.
Released today on @mandsromford and @mandsfood TikTok accounts, the song is accompanied by a festive music video, shot in the aisles of Romford store, and will debut on TikTok. The audio will be exclusively available via the Sounds page on TikTok.
M&S Food is donating the profits from this song to charity partners, Shelter and Together for Short Lives, the TikTok community will also be able to donate to these worthwhile causes in app via a donation sticker.
Here at TikTok, we're also celebrating the launch of the song with an exclusive ‘story of’ video which charts the epic rise of Team Romford and shows how TikTok can inspire communities to come together through joy and creativity.
Jack Brooker, Training Team Manager and Team Romford singer-songwriter: “The whole store is buzzing about the song and video and we are so excited that we can use the focus on our TikTok videos to raise money for good causes. 2021 has been an incredible year for us, who would have thought that the videos we were making would lead to us launching a charity Christmas song! A couple of weeks ago we even turned on the Romford Christmas lights! Our customers are so excited for us too, they can’t stop talking to us about it in store!”
James Stafford, Head of Partnerships & Community, TikTok UK comments; "The M&S Romford account really has captured the hearts of the British TikTok community with their joyful in-store antics, bringing humour to the everyday and giving us all a reason to smile!"
"We are delighted to partner with M&S on the launch of their first Christmas charity single and we wish the M&S Romford team all the very best as they raise money for two worthwhile causes at Christmas!"
Romford store is one of over 600 M&S stores with its own social media accounts on TikTok and Facebook. The Romford TikTok page was launched to communicate with local customers during the pandemic and has since evolved into something more, bringing the local community together, as well as reaching further a field - bringing people near and far to the market town of Romford.
Join the fun by sharing some Christmas cheer...
Keen to recreate your own video using the original sounds of “This is not just a Christmas”? Getting involved couldn't be easier, simply download TikTok for free via the Apple App Store, Google Play or Amazon.