Every day, journeys of discovery start on TikTok. A search for a  #quickrecipe could inspire a new family favourite, #neckstretches could persuade you to try your first 5k and #DIYhacks could take you from hanging your first picture to a whole room renovation.

Whatever you come to TikTok for, you are only ever one swipe away from starting something new.

To celebrate this journey, this week we're launching our new campaign: It Starts on TikTok. Appearing on some of the UK’s biggest billboards, across radio, podcasts, social and in-app, and on TV screens from early next year, the campaign brings to life the amazing places a simple search on TikTok can take you.

The creators and businesses that feature in the campaign are all homegrown talent, who have been sharing their unique experience with the TikTok community. They range from Russ aka @hardestgeezer, who is currently running the length of Africa for charity and sharing it all on TikTok, to Nicola aka @madewithmudpottery, a potter who found viral success sharing her unique range of Digni-TEA mugs, designed to support those with different accessibility needs.

It Starts on TikTok goes to show that even the biggest adventure, can start with a small step. So if you are looking for some inspiration as we approach a New Year, look no further than TikTok.

Speaking about the campaign, Harry Wilson, Head of Marketing TikTok UK, Ireland & Nordics said"TikTok is a place to be inspired and discover new things. Every day, our community prove that a dose of inspiration can go a long way. It Starts on TikTok is about celebrating the extraordinary moments that spark when communities come together. We hope this campaign inspires people to discover a new hobby, search for that recipe or even turn their passion into a career. It Starts on TikTok."

Watch the ad...

Keep your eyes peeled for billboards featuring our campaign and our amazing creators' stories up and down the country. And, you can watch the ad in full here...

Meet the stars of our campaign ...

@hardestgeezer (44.1k followers)

Russ is on a mission to become the first person ever to run the entire length of Africa, all to raise money for charity. He's been capturing his journey on TikTok and inspiring others to take up running in the process.

@madewithmudpottery (61.2k followers)

Nicola runs a small pottery business, and her Digni-TEA mugs - designed as an alternative to children's sip cups for those with less stable hands - have had huge success thanks to her community on TikTok.

@thegrubworkskitchen (1.1M followers)

Nathaniel is all about making cooking accessible and easy to understand, sharing tasty recipes that don't require fancy gear.

@jdrunsfar (178.3k followers)

Jonny is a star within the TikTok running community, sharing everything from run club content to recipes and recovery tips. Recently, he's been running the entire length of the TfL network to raise awareness for the charity CALM.

@nikyyoga (134.6k followers)

Niky is a yoga instructor and educator, whose videos focus as much on the mental health and wellbeing benefits of yoga as the physical ones.

@mrlondon_ (712.1k followers)

Markell is a PT focused on helping women achieve their fitness goals, whatever their ability level or stage of life.

@kitchen_diaries_by_zubda (510.9k followers)

Zubda is a London-based foodie, who shares amazing recipes and tablescapes that keep our community inspired to try new flavours.

@jack.designs (881.3k followers)

Jack describes his page as a place to relax, and his Sunday reset videos have definitely proven to our community the power that lies within a good house clean and tidy up!

@javeno7  (1.2M followers)

Javeno is a PT who celebrates the journeys of his clients - who have all faced their own physical and mental challenges.

@mealsbymitch (1.2M followers)

Mitch is known and loved for his budget meals, with many feeding a family for under a fiver. Now his recipes have been published in his own cookbooks, he shares easy to follow recipes and inspiration with our community.

New to TikTok and want to explore #pottery #running or #cooking? Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.