TikTokFrom book reviews and recommendations, to poetry and cosplay, #BookTok brings together creators, authors, and book lovers across the world through a shared passion for reading. As one of our most thriving communities on TikTok with over 32 million creations to date, #BookTok has not only helped inspire a new generation of literature fans, but continues to transform the publishing world by reigniting a love of books, propelling the careers of new authors and driving book sales.
So forget Hot Girl Summer. This year, it's all about #BookTok Summer! We're excited to announce a programme of activity taking place over the Summer for book lovers to celebrate reading like never before, whether you are sharing your favourite book recommendation on TikTok, heading to the Hay Festival or supporting your local library.
For the first time, TikTok will be partnering with the National Literacy Trust to deliver twenty BookTok Bookshelves in locations across the UK, giving young people everywhere much needed access to books to empower them with the literacy skills they need to succeed in life.
From #Romantasy to #BlackBookTok, TikTok continues to enable new genres, authors and books to be uniquely discovered and has supercharged their success; which is why we are thrilled to announce the return of the TikTok Book Awards in 2024 and the longlist of nominations.
Finally, for the third year running, TikTok will be partnering with Hay Festival, the world’s leading arts and literary festival. As their official Digital Media Partner, we'll be bringing the magic of Hay-on-Wye to the global #BookTok community.
Widening literary access in partnership with the National Literacy Trust
At TikTok, we believe that everyone should have access to the books that they love. That's why we are thrilled to be widening access to books and encouraging an enjoyment of reading with the National Literacy Trust through the BookTok Bookshelves initiative.
Recent research by the National Literacy Trust shows that 1 in 12 young people aged 5-18 (8.6%) don’t have a book of their own at home. The BookTok Bookshelves initiative will deliver 20 bookshelves at key locations across the country, from youth clubs, to community centres, because we know that when young people enjoy reading, the benefits are felt in all areas of their lives.
The bookshelves will be located in eleven National Literacy Trust hub locations across the country; Birmingham, Blackpool, Bradford, Doncaster, Manchester, Middlesborough, Newcastle, Nottingham, Peterborough, Stoke and Swindon.
All of these locations have been identified as areas facing the biggest challenges with literacy where we can make the most difference. Our bookshelves will be located in places with a high footfall of over 13s and will be supported by local youth volunteers.
We are proud to be working with The National Literacy Trust to harness the appeal of the TikTok platform and its ability to connect and inspire young people, to motivate reading for pleasure, striving to boost literacy levels by increasing access to books across the UK. The BookTok Bookshelves initiative is part of our ongoing commitment to championing and supporting young people and their wellbeing, through collaborating with organisations that place community at the heart.
The TikTok Book Awards UK and Ireland are back!
The TikTok Book Awards will once again recognise the BookTok community's favourite authors, books and creators in the UK & Ireland.
This year, we're also introducing an International Book of the Year category to spotlight the amazing international authors who have been making their mark on the #BookTok community and BookTok Breakthrough Author, to recognise some of the remarkable writing talent who have embraced TikTok throughout their writing journey.
Introducing the TikTok Book Awards UK & Ireland longlist
📚 BookTok Creator Of The Year 🏆
@maisie_matilda, @abbysbooks, @zairambles, @anexwilson, @irishfella.exe, @billreads, @cultofbooks, @literaryfling .
⭐ Rising Star - BookTok Creator Of The Year📖
@greendragonbooknooks, @booksonthebedside, @bookish.punk, @booksarebrainfood, @fictionalfates, @colinjmccracken, @jpreads6, @steffyreads .
📚 International Book Of The Year 🌍
Yellowface by Rebecca F Kuang, Fourth Wing by Rebecca Yarros, Holly by Stephen King
House of Flame and Shadow by Sarah J Maas, King Of Greed by Ana Huang, A Tempest of Tea by Hafsah Faizal, Sword Catcher by Cassandra Clare, Chain Gang All Stars by Nana Kwame Adjei-Brenyah
📖 British & Irish Book Of The Year📚
None Of This Is True by Lisa Jewell, Wildfire by Hannah Grace, Gwen & Art Are Not In Love by Lex Croucher, Faebound by Saara El-Arifi, Good Material by Dolly Alderton, Small Worlds by Caleb Azumah Nelson, The Rachel Incident by Caroline O'Donoghue, The Principle of Moments by Esmie Jikiemi-Pearson
📚 BookTok Breakthrough Author Of The Year🖌️
Stuart James, Ben Alderson, Adam Beswick, M. A. Knights, Caden Armstrong, Talia Hibbert Caroline Peckham & Susanne Valenti, Claire Wright.
👜 Indie Bookshop Of The Year 📖
Imaginarium Books, Gay Pride Shop, The Book Shop By The Sea,The Little Bookshop, House of Books & Friends, Kenny's Bookshop, Maldon Books, Edinbookshop .
This year TikTok will also recognise the TikTok Shop Book of Year. The winning title will be revealed at the Book Awards event, based on UK TikTok Shop sales and the impact the book has had on the platform, from small, medium retailers, indie publishers and authors as well as some of the biggest global publishers.
The longlist of nominees has been curated based on #BookTok data and community contributions. This longlist will be reviewed by our judging panel of industry experts, BookTok creators and famous faces, including previous winner Eden Victoria alongside Jack Edwards, CEO of the Publishers Association Dan Conway , Editor of The Bookseller Philip Jones, Black British Book Festival CEO & Founder Selina Brown and authors Samantha Shannon and Sara Cox.
The final winners of a prestigious TikTok Book Award will of course be decided by the TikTok community* in the UK and Ireland, through an in-app vote that will go live in July, with all winners being crowned at the end of the month.
Please view all Book Awards T&Cs here .
Bringing #BookTok to the Hay Festival for the third year running
TikTok will once again be the official Digital Media Partner to the Hay Festival, the world’s leading arts and literary festival, for the 37th spring edition in Hay-on-Wye.
To get involved, simply follow the official @hayfestival TikTok account or check at the Hay Festival hub, for some of the best and brightest discussions from Hay Festival, behind the scenes content and exclusives interviews with authors, as through TikTok, literature fans globally will be able access this iconic festival.
TikTok will also be hosting a free #BookTok panel, featuring TikTok creators @bcemercer and @cultofbooks alongside industry experts. They will discuss how the TikTok community shares their passion for books with millions and some of the famous tropes and trends that are impacting the publishing world in the process.
Hay Festival is free to enter with tickets to individual talks and performances bookable at hayfestival.org/hay-on-wye.
New to TikTok and want to explore #BookTok? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
The TikTok Shop Book of Year will be based on UK TikTok Shop sales and the impact the book has had on the platform.
