• Trending brands and retailers including Sage, Sweaty Betty and L'Oreal Paris are offering huge discounts on a range of products, exclusive to TikTok Shop
  • Shoppers are invited to join TikTok LIVEs across the week to access amazing discounts of up to 50% from their favourite brands and creators
  • Starting September 23, For You Days will run through to September 30


    • TikTok Shop has today announced the launch of For You Days in the UK, a huge in-platform sale event offering exclusive discounts across thousands of trending products from TikTok's favourite brands running today until September 30.

    For You Days is a whole new sale experience on TikTok Shop, giving the community access to a series of LIVE shopping sessions, to help them discover new and exciting products, whilst connecting with their favourite brands and creators.

    LIVE shopping on TikTok (shopping in real-time through livestreams) is soaring in the UK and gives shoppers the opportunity to see products in action and immediately make a purchase without leaving the app.

    With the support of creators, including Luke (@lopwert) and Amy Jo Simpson (@amyjosimpson), brands will be running LIVE selling events across the week, with sessions lasting up to 16 hours. The LIVE events will offer exclusive discounts, exciting product launches and even have freebies up for grabs. We've shared some of the brilliant LIVE sessions you won't want to miss:


    • Beauty brand Made by Mitchell will host a special 10 hour LIVE session in celebration of the founder Mitchell Halliday's birthday at 10:00 on the September 26, offering the brand's range of iconic beauty products including 10 Items For £30 in an exclusive Made By Mitchell Mystery Makeup Bundle
    • Wellness business Free Soul will be unveiling exclusive product bundles, with savings of 25% on Wake Coffee Mug and Peach Sip Cup bundles during its 12 hour LIVE session on September 24 at 10:00.
    • Coffee business Sage Studios will be giving out two free bags of coffee beans with purchases of its Espresso Machine as well as £50 cash back on £200 spent on coffee beans during its LIVE session on September 30 at 10:00.



    During the For You Days, shoppers will be able to offer discounts of up to 50% on some of the platform's most popular trending brands and retailers, all in real-time. Other discounts include:

    • Sweaty Betty will be offering 20% off all orders made through the platform.
    • Sage Studios is offering 40% off its Compact Coffee Machine, reduced from £329 to £199.
    • Made By Mitchell's Makeup Storage Bag will be better than half price, down from £25 to £10; whilst the iconic Liquid Blursh Bronzer will be half price.
    • Free Soul will be slashing the price of its vitamins and supplements, with discounts of up to 50% off.


    Jan Wilk, Head of Operations, TikTok Shop UK said:"For You Days is TikTok Shop’s new one of a kind sales event, where our community can shop from their favourite brands at great prices in an entertaining way. LIVE shopping is a totally unique experience that let’s people see products in action and hear directly from brands and creators during their purchase. Whether you’re in the market for new clothes or beauty products, or browsing for updated homeware, join in on a session this week to access exclusive discounts and participate in competitions and giveaways to experience and enjoy best of what For You Days has to offer."


    Tune into For You Days on TikTok Shop starting today for access to even more exclusive discounts and offers across beauty, fashion, books, and home.