TikTokTikTok are thrilled to be working alongside the British Fashion Council once again as the Community Partner for BFC NEWGEN. NEWGEN supports the very best emerging talent to build global, high end fashion brands of the future and through this unique partnership, TikTok is helping this next generation of British design talent reach an even bigger audience globally.
TikTok has been committed to the ongoing support of the 2022/23 designers. This September, for the first time ever, the NEWGEN catwalk shows were fully livestreamed on TikTok, and on Thursday 22 September we will bring the experience of LFW to the TikTok community like never before, through a Best of NEWGEN LIVE on @TikTok_UK.
TikTok continues to have a real impact on the fashion scene, as the conventional style rules are constantly being challenged by our diverse community. From trends like Coastal Grandmother or Y2k fashion, TikTok brings together a diverse community of fashion fans, inspiring new trends and even bringing back old ones.
TikTok has also become a destination for the next generation of style makers. Creators such as @decadendz have been trailblazing a new wave of fashion creativity with their high fashion looks, whilst @charityshopgirlcsg uses her account to share her charity shop hauls, for a more sustainable take on style.
Fashion is for everyone on TikTok, so this September, why not jump on TikTok and show off your own personal style during #FashionMonth, or join our community and get inspired with the #FashionForYou hashtag.
Here's how you can catch up on all the highlights of Fashion Month on TikTok:
🎥 Tune into the 'Best of NEWGEN LIVE' on Thursday 22 September at 19:00 on @TikTok_UK hosted by @decadendz and @TyreeceinHeels as we bring together highlights from the NEWGEN catwalks, presentations and exclusive interviews with the designers themselves as we celebrate the SS23 season.
🧥 Follow @BFCNEWGEN and #BFCNEWGEN for an exclusive glimpse behind the scenes and previews of the new collections.
📱 Check out our Fashion Hub - live for the duration of Fashion Month - where you can catch up on highlights from London, Milan, Paris and beyond, as well as discovering a new wave of style setters.
👠 Didn't manage to make it to fashion week? You can still explore AR fashion with our exclusive British Fashion Council x Effect House challenge. Three exclusive effects, Atlantis by @annehorel, APO 1 by @malel.v and Wetlook Dress by @eren.dere have been designed by winners from across Europe, and were inspired by the NEWGEN collections.
Here are the NEWGEN 2022/23 designers to follow on TikTok:
Ahluwalia (@ahluwalia.world)
Multi-award winning label Ahluwalia was launched in 2018 by Priya Ahluwalia. It combines elements from the designer's dual Indian-Nigerian heritage and London roots, and explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques.
ANCUȚA SARCA (@ancutasarca)
Romanian-born designer Ancuta Sarca debuted her namesake label at London Fashion Week 2019 with Fashion East, a non-profit initiative showcasing emerging designers. She's now based in London, and creates her DIY-inspired designs using deadstock fabrics and repurposed materials. Her footwear melds sportswear and high fashion, with brand hallmarks including gradient printed kitten heels, upcycled sneaker-mule hybrids, and paneled mesh sandals.
Chet Lo (@chet_lo)
Chet Lo is an Asian-American designer and 2020 graduate of Central Saint Martins BA Knitwear course, who arrived in London in 2015 to attend Saint Martin’s Foundation course. There, Lo became fascinated with textiles and the endless possibilities and innovation that knitwear could bring. After interning at Proenza Schouler and Maison Margiela under fellow Saint Martin's graduate John Galliano, Lo debuted his graduate collection “Cindiaria’s Wife.” Lo’s work brings together his Asian heritage and Western aesthetics.
Conner Ives (@connerives)
Conner Ives' collections are a heartfelt exploration of American identity and culture, often containing autobiographical references to his childhood and high school years. The young designer takes a sustainable approach to craftsmanship, sourcing his materials from bulk-clothing recycling retailers.
DI PETSA (@dipetsa)
DI PETSA is a multi-faceted Womenswear brand, established in London in 2019 by Greek designer Dimitra Petsa. It explores the ecofeminist relationship between women and water, and is renowned for the signature “Wetlook” dress - which is a symbol of self acceptance and honouring of our fluid state. Worn by muses Bella Hadid, FKA Twigs, Lizzo, Doja Cat, SZA to name a few, the Wetlook has evolved into the ethereal pregnancy reveal dress worn by Gigi Hadid and Nicki Minaj.
EFTYCHIA (@EFTYCHIA.co)
British brand EFTYCHIA launched in 2018, by Greek born designer Eftychia Karamolegkou. The brand balances traditional tailoring and innovative design, focusing on clean shapes and construction, for an effortless and timeless look.
FEBEN (@its.febs)
Feben is an artist and designer based in London. Drawing on the nomadism of her own background, she takes a surrealistic approach to exploring the visual codes of Black life from all corners of the globe.
HELEN KIRKUM (@helenkirkumstudio)
Helen Kirskum Studio was founded by the multi-award winning artist and designer in 2019. It reworks discarded and recycled sneakers, promoting the craftsmanship of handmade footwear.
Labrum London (@labrumlondon)
Founded in 2015, Labrum London is a modern-day menswear brand telling the untold stories of West Africa to help bridge the gap between western and West African culture. A utilitarian approach fused with British tailoring and a touch of West Africa creates a design recipe that is clean, sophisticated, and unique.
Paolo Carzana (@paolocarzana)
Based in Cardiff, Paolo Carzana graduated from Westminster University with a BA in 2018, with a vastly dramatic, entirely vegan and organically-sourced collection, “The Boy You Stole.” Carzana’s most recent collection, "Another World", is a highly original visualisation of a place of solace – hand-sewn exclusively with materials he’d collected and dyed with natural pigments.
ROBYN LYNCH (@robynlynchireland)
Dublin-born menswear designer Robyn Lynch founded her brand in 2018. Lynch uses her Irish upbringing and culture as the base of the brand's ethos and inspiration, paying tribute to her roots with the youthful style of silhouette and traditional Irish cable knits.
ROKER (@rokeratelier)
ROKER is a London-based maker of contemporary boots and shoes, founded in 2016 by Alim Latif. Each pair of ROKER boots and shoes is handmade in East London on traditional machines by craftspeople with two decades of know-how. Every piece is rooted in the science of sculpture and structure; the heels are shapely, toes statuesque, leathers supple.
S.S.DALEY (@s.s.daley)
Daley, a working class boy from Liverpool, flirts with class ideologies to explore the theatricality of British elitism. The result is romantic, quality-first, bespoke garments. Daley works in an ecologically mindful manner, by using donated, dead-stock and end of roll fabrics.
Saul Nash (@Saul.nash)
Saul Nash is a Designer and Choreographer from North East London. Bringing luxury to activewear, Nash creates fluid menswear that compromises neither function nor style. Relaxed silhouettes and mesh fabrics enable movement and flow, while asymmetric hems and monochromatic colourways highlight the designer’s focus on expression.
yuhan wang (@yuhan.wang)
Yuhan Wang is the eponymous London-based womenswear brand established by the Chinese designer in 2018. Heralded for its sensitive approach to the portrayal of feminine strength under the lens of romantic nostalgia, the brand has since powerfully expanded upon the hyper-feminine offering to a burgeoning womenswear business.
Leo Carlton (@leocarltonworld)
Leo Carlton (they/them) combines VR sculpts, 3D scanning and printing with a test-lab of biomaterials. A transparent exploration into the convergence of the digital and physical realms with sustainable and renewable realities. Heavily lead by 3D printing and biofilament properties and limitations, Leo’s design approach is fluid and they treat it like a purge, meditation and daily ritual to combat the vast design possibilities.
Bethany Williams (@bethany_williams_london)
Bethany Williams is a sustainable fashion designer, humanitarian and artist. Williams launched the label in 2017 with a mission to create positive social and environmental change in the world. Since its inception, the label has grown exponentially, establishing itself as a leading figure in the fashion industry when it comes to setting sustainability standards. Bethany's designs use organic, recycled and deadstock materials, from book waste to reclaimed fabrics and hand-carved wooden buttons made from birch – the idea of transforming waste into treasure continues to be explored through the seasons.
Sinéad O'Dwyer (@sjodwyer)
Sinéad O’Dwyer is a London-based womenswear designer. Her work straddles the disparate realms of industrial practice, relying on fibre-glass moulds made by life-casting human bodies, and intimacy, with a design vocabulary rich in silks, lingerie forms and a faithful representation of the female form.
Asai (@asaitakeaway)
A.S.A.I. Actively Stand Against Injustice. AS A Intention. Activate Spirit Achieve Independence. AS A Idea. All Souls Are Immortal . AS A Inspiration .
A Self Actualised Individual will.
Looking for even more inspiring fashion content? Here are just some of the emerging fashion creators to follow on TikTok right now :
@natashahmedx (163.1K Followers 4.9M Likes)
If you're looking to impress your friends with some stylish outfits or achieve flawless makeup Natasha is definitely your girl! Whether it is sharing how she styles her favourite jewellery pieces or easy ways to dress up her favourite trainers, there's never a dull fashion moment with Natasha and it's clear to see why her followers keep coming back to her profile for more.
@miraalmomani (100.9KFollowers 4.3M Likes)
In her own words, Mira's content is all about emerging designers, slow fashion and some luxury edits thrown in. If you want to experiment with fashion, then she has all the inspiration that you need - we particularly love her daily get ready with me's!
@theplasticboy (112.4K Followers 1.6M Likes)
Gary is our new must follow creator for all our #FashionTok. When he's not wowing us with his seriously cool daily looks, he's recreating catwalk fashion with existing items in his wardrobe, and recommending the latest beauty and fashion pop ups which should be on your radar.
@noorie.ana (35.3K Followers 622.4K Likes)
If high fashion is your thing, then be sure to check out Noorie's content. Her lux fashion aesthetic, paired with incredible destinations, will be sure to inspire. We also can't get enough of her gorgeous engagement outfit!
@wolfgangkook (385.8K Followers 22.7MLikes)
After some some of the most dream worthy fashion content on TikTok? Shiraz is the one to follow! From trying out the get ready with me trend to tennis inspired fits, we can't get enough of their epic style!
New to TikTok and want to explore more #FashionMonth content? Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
