TikTok, the world’s leading global destination for short-form mobile video, announced Ed Sheeran’s first hashtag challenge on the platform, following the recent launch of its U.K. №1 single, ‘Beautiful People’ featuring Khalid, taken from his global №1 record, №6 Collaborations Project.

Inspired by his new single, the British singer and songwriter is challenging the TikTok community to share a moment with the most special and beautiful people in their lives, spreading love and positivity.

To kick off the initiative, Ed Sheeran shared his own short video (@edsheeran) with his version of ‘Beautiful People’ with the TikTok community. The challenge is currently featured in the discovery page under #BeautifulPeople.

See @youngerhunger’s video here:

See @maxklymenko’s video here: