Whether it's discovering, making or watching content that entertains, educates, or inspires, we've seen all the many ways our community has redefined creative expression following the launch of longer videos on TikTok.
Unlocking creative freedom and possibilities with longer videos
Longer videos on TikTok have unleashed a wide range of possibilities for our community, making room for expanded creativity and entertainment. TikTok videos longer than one minute receive up over 5 billion views globally, with Green Screen and Colour effects giving rise to a huge range of new trends and viral content. Creators around the world embraced more creative freedom with longer videos, with videos spanning over 2 minutes on average. Longer videos are most popular in Vietnam, Thailand and Japan while TikTok users in the US, UK and Brazil engage with longer videos the most.
From sneak peeks into the personal lives of creators and celebrities, to working days in weird and wonderful vocations or more relatable content created by TikTok's so-called "stay at home sons and daughters", vlogs or day-in-the-life videos have emerged among the most popular content categories for longer videos globally, allowing creators and users to connect and learn more about each other's worlds.
Creating a sense of community through vlogs and longer videos
At TikTok, real feedback and insights drives us as we focus on enriching the user experience for our community. To further understand what drives the popularity of longer videos, particularly vlogs or day-in-the-life videos, we partnered with social psychology expert Dr. Shira Gabriel, an Associate Professor of Psychology at the University of Buffalo.
Dr. Gabriel noted that people are watching day-in-the-life content on platforms such as TikTok to be entertained not only because it mimics life, but it fosters connection and belonging. "Entertainment is very personal - what one person finds interesting and inspiring may be very different to their friends or family. Yet vlogs seem universally popular. When we watch vlogs featuring celebrities and personalities, we feel connected to them as we're getting a peek into their day-to-day lives. By mimicking real-life interactions, video is a powerful tool to help form bonds and relationships. It makes us feel like we belong."
Discovering new worlds through day-in-the-life videos on TikTok
We'll continue listening to our community as we continue to enhance longer videos, building an experience that adds value for creators and viewers alike. In the meantime, sit back, relax, and enjoy as you discover new worlds and stories unlocked with longer videos on TikTok.
And actor and all rounder @robbrydon sharing an evening in the life of his tour . . .
Inspired by the popularity of day-in-the-life longer videos, Discover My World features some of the world's most popular creators and celebrities as they showcase their creativity and bring their stories to life through longer videos on TikTok. Popular celebrities and personalities such as The Rock (@therock), Heidi Montag (@heidimontag), Salem Mitchell (@salemmitchell), Daniel Mac (@itsdanielmac) and more have been offer a sneak peek into their lives through their own vlogs. Check out the #DiscoverMyWorld for all the latest content!