Dazed Media have announced Dazed x TikTok partnership to celebrate its new account which launched featuring an exclusive reveal of the new autumn 2019 cover story with Lil Nas X.
Alongside the cover reveal on the new @Dazed TikTok account, Dazed will launch a week-long TikTok hashtag challenge #LassoChallenge, a tribute to the issue cover theme ‘How The West Was Won’ and cover star Lil Nas X whose success on the platform has helped build his musical profile as a global sensation.
TikTok will promote the #LassoChallenge across its discover page, driving its users to get involved and build a Dazed audience across the social platform.
The Dazed autumn 2019 issue featuring Lil Nas X is on sale Thursday 1 August.
See @jamesowen1999’s video here: