Steel pans at the ready, Patois on the lips and dumplings in yuh belly, it can only mean one thing... Notting Hill Carnival is back!
After a two-year-long hiatus, Carnival is returning to Notting Hill and we are pleased to announce that we are partnering with Notting Hill Carnival for the second year running to showcase the historic event that celebrates Britain's Caribbean community.
As Europe's largest street festival and the second biggest Carnival in the world, Notting Hill Carnival is an iconic event in Black British culture and one of everyone's favourite moments in the summer calendar. First taking place in London in 1966, the festival attracts over 2.5 million people every year, and we can't wait to celebrate the Black Caribbean culture, artists and music that we see thrive on our platform every day.
With over 20 million views on the #NottingHillCarnival and #NottingHillCarnival2022 hashtags, it's safe to say that Carnival has a well-established home on TikTok. Every day, creators come together to share what Carnival means to them, including their favourite music mixes, costumes and songs they love to hear over the special weekend.
To celebrate this moment on TikTok, we are bringing all the fun to your fingertips. Throughout Carnival, TikTok will have its own special float (partnered with EbonyMas), which will parade through Notting Hill, featuring performances from Notting Hill Carnival Ambassador and recording artist TriniBoi Joocie and West London's own WSTRN.
We will also be launching our hashtag #CarnivalReady, calling on creators to show us how they're getting ready and excited for the weekend - whether that's preparing some Carnival treats, mixing up cocktails, or making a costume. We've also launched our official #CarnivalReady playlist, curated by the team at Notting Hill themselves, to get you in the carnival spirit with sounds from diverse artists championing black culture.
We will also be hosting a creator-led LIVE series titled 'TikTok Unpacks' in the run up to Carnival, so our community can hear first-hand from a few of our creators including @reginaeigbe, @Shavonte_dill, @chanellawalla, @grubworkskitchen, @simply_sayo, @_marshaldn and @thatswatson who will be sharing stories about their personal experiences, what Carnival means to them and why it is integral to British history.
Speaking on the return of Carnival, Lola Oyewole, Entertainment Creator Partnerships, UK at TikTok said: "We're so excited that Notting Hill Carnival will once again return to the streets of London. Our continued partnership with Notting Hill Carnival is part of our wider commitment to celebrate Black British culture and spotlight the diverse communities that inspire creativity and joy every day on TikTok. It's important that we use the power of TikTok to educate our community about what Carnival really means, and provide a platform for our Caribbean creators to share their stories".