Earlier this year we revealed we’d teamed up with internationally renowned talent agency Storm Management and global cosmetics brand Rimmel London for a UK-wide search to find the next undiscovered creator in fashion and beauty.

#DiscoverMe is our campaign designed to revolutionise how up and coming talent is discovered in the UK. TikTok has become the place for discovery and we're proud to be the place where up and coming talent thrives.

And today, we can reveal the winner of the Rimmel London x Storm Management x TikTok #DiscoverMe campaign…

Introducing @caeliya!

@caeliya wowed the judges with her creative and skilful video entry and innovative style and beautiful make up look, created using Rimmel products. Her fresh and vibrant spirit saw her unanimously selected by the judges as the worthy winner.

With her unique talent, creativity and flare, @caeliya is sure to shake up the industry. @caeliya has now joined Storm Management’s digital division ‘Storm Vision’ and secured a 12-month contract with Rimmel London. Congratulations @caeliya!

Check out @caeliya’s seriously cool winning entry here:

Julie O’Driscoll, Rimmel London Brand Director says: “We are really excited to welcome @caeliya into the Rimmel London family. Her great energy and vibrant content screamed Rimmel London and stood out amongst a wealth of talented TikTok creators. Partnering with our friends at Storm and TikTok on this beauty industry first campaign has demonstrated that we can not only uncover and help to grow up and coming content creators but also set the pace on how to maximise the platform on many levels. We look forward to working with @caeliya over the next 12 months as we partner with her on many exciting content projects across our innovative launches and immerse her into the UKs No1 best-selling make-up brand.”

Sarah Doukas, Founder and Director of Storm says: "We are thrilled to welcome @caeliya to Storm. Her creativity and skill are just the kind of special talent we were searching for in this competition and we are so excited to be working with her. We were blown away by so many of the fantastic entries we received throughout this competition and have loved partnering with our friends at Rimmel London and TikTok to find such a unique and undiscovered talent."

Michael Djan, UK Public Figure Partnerships Lead, TikTok added: “@caeliya embodies everything TikTok is about: diversity and creativity. Her winning entry was fresh and vibrant, cleverly capturing the spirt of TikTok and the #DiscoverMe campaign. Now, we’re looking forward to watching her grow as a creator as she builds a career and establishes herself in the industry.”