The Aston Martin Aramco Formula One® Team has launched the Creator Collective – a UK talent search in collaboration with TikTok aimed at discovering, nurturing and showcasing up to five new content creators to work with the F1 team. The Creator Collective will provide selected creators with unique access and mentorship, empowering a new wave of diverse voices and perspectives in motorsport. With this initiative, Aston Martin Aramco and TikTok aim to bring passionate fans and creators closer to the F1 world, providing a platform for meaningful audience connections and fresh engagement.

Successful applicants will receive in-house mentorship from Aston Martin Aramco’s experienced videographers, editors and content strategists to curate engaging, audience focused content. They will also have exclusive experiences such as event and paddock access, a tour of the AMR Technology Campus at Silverstone and a workshop at TikTok’s headquarters.

@astonmartinf1 Introducing the Creator Collective. We're on the search in collaboration with TikTok to find a squad of five unique content creators to bring our stories to life starting in the UK. Apply now and find out more at astonmartinf1.com/CreatorCollective #f1 #f1tiktok #motorsport #f1edit #formula1 ♬ original sound - Aston Martin Aramco F1 Team

The Creator Collective is dedicated to supporting each creator's growth, empowering them to expand their channels, strengthen their creative reputations, and amplify their unique voices. Through TikTok’s global platform, their content will actively engage diverse communities and promote cultural dialogue and inclusivity.

The programme will run throughout the 2025 season and the deadline for applications closes Monday 13 January. TikTok has been an official partner with Aston Martin Aramcosince 2021. It is hoped that the Creator Collective can be launched internationally in the future.

Rob Bloom, Aston Martin Aramco Formula One® Team Chief Marketing Officer, said:“Together with our partner TikTok, we are delighted to launch Creator Collective as the next stage in our shared mission to provide a platform for creators to tell the Formula One® story in their own unique and inspiring ways. The Creator Collective will receive unprecedented access to our team, talent and sport, together with mentorship from some of the very best creatives currently working in Formula One®. Through the Creator Collective, we aim to produce insightful, fun and highly engaging content for fans to enjoy worldwide while providing Creators with a springboard to amplify their reach.”

Aoife Moran, TikTok Sports Marketing Lead Europe, said: At TikTok we are continually inspired by the incredible creativity and passion of our community, especially in sports. This initiative with the Aston Martin Aramco Formula One® Team provides us an opportunity to elevate diverse voices in motorsport. We’re excited to see how the creators in the Creator Collective bring fresh perspectives to the F1 world, connecting fans with the exhilaration and stories that make motorsport so captivating.”

For more details and to apply, please visit the Creator Collective