In 2013 a music phenomenon burst onto the music scene from South Korea. In the ten years that followed, BTS have broken countless barriers, borders, and hearts to become one of the biggest bands in the world. BTS have also been breaking records since they first joined TikTok in 2019, when they instantly became the fastest account to reach 1m followers in the platform's history (in just 13 hours). They currently have over 59.9m fans globally, are the most-followed TikTok account in Korea, and are currently the most searched-for music artist on TikTok worldwide*.
Today, TikTok is very proud to announce a collaboration with BTS 10th Anniversary FESTA (2023 BTS FESTA), the annual celebration of all things BTS. TikTok will be celebrating the band's major milestone via a series of events and campaigns, including a #10yrsWithBTS hashtag challenge and unique effect, a community-created compilation video as well as unique and exclusive footage to support the group's upcoming new single; all designed to celebrate ten years of BTS together with their global community of almost 60 million followers on the platform.
For the ARMY, TikTok is the place to celebrate with the band and fellow fans over the next few weeks.
- To celebrate 2023 BTS Festa, TikTok has launched a new BTS hashtag challenge and effect. Simply go to #10yrsWithBTS to find out more.
- A compilation video will also be created from the global TikTok community's creations throughout the campaign period so that ARMY can get the opportunity to be connected with BTS by using #10yrsWithBTS when creating to TikTok.
- TikTok will be supporting the release of BTS' forthcoming new single “Take Two” in the #newmusic hub, where the band will be posting exclusive footage celebrating their decade as a group, as well as a special message to fans. To find out more, simply search for #newmusic.
- A very special collaboration between TikTok and 2023 BTS FESTA to be announced in the coming days - stay tuned.
Isabel Quinteros, TikTok's global lead, music partnerships, added: "We are incredibly excited to be collaborating with 2023 BTS FESTA to celebrate this incredible milestone on TikTok. We are proud that TikTok is where the global ARMY come together to connect, show their creativity, and celebrate BTS as a community."
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*BTS has been the most searched-for music artist on TikTok worldwide (Dec 2022 - March 2023)