When we launched TikTok For Business in June 2020, we aimed to create a home for brands and marketers to be creative storytellers and meaningfully engage with the broader communities around them. Since then, we have seen so many partners find success on the platform by tapping into sounds, actions, and feelings. We strive to create seamless and simple solutions that deliver across every marketing touchpoint and allow for rich and immersive storytelling. These solutions and tools have led to viral, cultural moments with positive impact like Chevrolet's hit song, My Truck, the the impact of #BookTok on Indigo, KFC's Nashville Hot Chicken, and Aerie's viral leggings, to name a few.
Today, we're excited to unveil TikTok World, a bespoke virtual platform and our inaugural event where we'll look into the future of creativity, community and commerce. We're excited to showcase this experience to the marketing community and unlock new opportunities for brands on TikTok.
Our community has transformed the meaning of entertainment, creativity, and connection. TikTok creators are the biggest movers and shakers shaping culture and community. They've shown up with their whole selves in their videos, providing an endless amount of authentic and creative content for all to enjoy. To continue to foster collaboration between our brands and creators, we are delivering solutions to ensure seamless ways to discover and partner with the world’s top creators to originate content that entertains. Additionally, we're empowering brands, no matter the size, with a suite of tools to own their role as a creator on TikTok.
As we look at ways to encourage brands to tap into the power of TikTok, ensuring that we meet their expectations in an efficient, streamlined way is crucial. We're introducing tools that bolster quantifiable, data-driven aspects of advertising such as reach, impact, measurability, and viewability to help brands make the most of every media investment they make on TikTok today and tomorrow.
Over 71% of users believe the biggest trends start on TikTok. From clearing shelves to #TikTokMadeMeBuyIt, people are not only talking about trends from TikTok, they're taking action. The compelling combination of entertainment, connection, and now conversion that happens only on TikTok is setting a new standard for what online shopping experiences can be. We're thrilled to introduce new solutions to equip brands- from SMBs to enterprises - to tap into this joyful, native shopping experience and make it easy for people to shop the compelling, entertaining content they see on TikTok.
People come to TikTok to have fun, spread joy, and be entertained. The power of the platform lies in the intersectionality of video, social, and entertainment. We're excited to create an ecosystem of solutions and tools for our partners to easily show up, engage, and jump in on the cultural phenomenon that is our community. We hope you join us on TikTok World for this first-ever global experience to find out exactly why and how It Starts on TikTok.