TikTok is where culture, entertainment and music collide, making TikTok the ultimate platform for music discovery and promotion. Every day on TikTok, our community of millions of passionate music fans discover their new favourite musician, rediscover old hits and support up-and-coming artists to break through and reach the top of the charts. We’re committed to supporting up-and-coming talent to help them break through the noise to reach their dreams. That's why we are so excited to officially announce our next program aimed at raising the volume of the voices of emerging artists:
TikTok Elevate: TikTok’s first-ever program to identify, amplify and celebrate emerging artists.
And, as a part of today’s news ... Drumroll, please!
Get to know Elevate’s first class and your next favourite artist
TikTok Elevate Amplifies Rising Artists
“Elevate speaks to the heart of TikTok and our commitment to honour and empower the diverse talent on the platform. As the destination for music discovery, we are so excited to provide artists with meaningful support on and off TikTok to help them find long-term success in the music industry.” – Rachel Dunham, North America Artist Partnerships Lead at TikTok
Through Elevate, TikTok will identify the next wave of emerging stars poised to break out in the music industry, providing them with meaningful support both in-app and out in the world to build careers beyond a single trending hit. Elevate truly showcases the remarkable, diverse, and global musical talent found on TikTok - celebrating each artists' unique story and sound.
We know TikTok fans are the spirit that helps enable artists to break through in the music world and that the platform is the best place for artists to engage with fans on a global scale. That's why, as a part of Elevate, we're bringing unique artist experiences to fans including exclusive performances at significant locations in their hometown that inspired their music. Through Elevate, the artists will share new content and updates on upcoming music releases, plus an intimate look at the evolution of their music careers on TikTok and through our @musicontiktok social handles.
Elevate artists will perform around the world in their hometowns, including Canada, Georgia, Maryland, Missouri, Puerto Rico and the UK.
Elevate kicks off today with the inaugural program running through October. As we continue to identify and support artists at all points of their journey, we are excited to release more details on upcoming Elevate cohorts in the coming months. Make sure to follow all of the Elevate artists on TikTok and visit the #TikTokElevate hub!