TikTok has a thriving gaming community and today we're announcing an exciting new initiative to support our gaming creators. TikTok is partnering with Enthusiast Gaming, the largest gaming media platform in North America, to launch TikTok Gamers Got Talent. Premiering Sunday, May 9, 2021 at 7PM ET, this content series will mark the inaugural search for the TikTok gaming community's hidden talents.
Beauty’s OG digital disrupter, e.l.f. Cosmetics, is also getting in on the action by helping to propel this exciting new initiative. This exclusive seven-week live series will follow contestants as they show off their diverse talents and compete in front of millions of fans for a chance to win $25,000 – and, of course, e.l.f. beauty products! From guitar riffs to trick shots to cooking and everything in-between, Gamers Got Talent is an opportunity for gamers and gaming fans on TikTok to showcase their most impressive skills to a panel of celebrity judges.
"TikTok continues to be a platform where culture starts and through TikTok's Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained," said Nadia Niccoli, Director of Marketing, TikTok Canada. "We're excited to have two industry giants in their respective areas, e.l.f. Cosmetics and Enthusiast Gaming, on board to support and show gamers the power of TikTok."
#Gaming has over 105B views on TikTok globally and our community has discovered that TikTok is the perfect platform for reliving their most epic and emotional gaming moments and sharing them with other passionate gamers. From overlaying music to using editing tools like our Stitch and Duet features, gamers have already been flexing their creative chops when showcasing their gaming highlights in a uniquely TikTok way. TikTok Gamers Got Talent is the evolution of this relationship and a platform for them to express themselves.
e.l.f.’s participation with Gamers Got Talent further reinforces e.l.f.’s commitment to what it has dubbed “Gameup” – the intersection of gaming and makeup. e.l.f. has shown that gaming is not just the domain of males, and e.l.f. is supporting female empowerment and enablement in the gaming world.
“TikTok Gamers Got Talent marks our first foray into connecting with the TikTok gaming community and we’re proud to be the premiere sponsor of this live series” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “In true e.l.f. style, we are going all in – proving that anything is e.l.f.ing possible. We can’t wait to see some bad-ass girl gamers unleash their amazing talents.”
Once the top contestants are selected, they will share their talents live in front of a rotating panel of celebrity judges. Each week, there will be a mix of veteran gamers and influential TikTok creators including Luminosity Gaming's toripareno, nickeh30, Muselk, Canadian musician bbno$, and more. Premiering live on Sunday May 9, the first episode will feature an all-female judging panel including Luminosity Gaming's Chica and Loserfruit, one of the world's most popular professional gamers.
“We are thrilled to partner with TikTok and e.l.f. Cosmetics, who share in our passion of gaming, to uniquely deliver this immersive and engaging experience to our gaming fan communities,” commented Thamba Tharmalingam, COO of Enthusiast Gaming. “This partnership provides a great opportunity to shine a light on the talented and passionate female gamers in our communities and we look forward to the talent and creativity that our audience will bring.”
Want to throw your controller in the ring? Get your content ready! To enter, create a TikTok showing your hidden talent using #TikTokGGT and upload it to GamersGotTalent.com. Please note that submissions are only open to residents of Canada and the United States between April 27 and May 2.
We can't wait to see what our community creates as they battle it out for the championship title!
Let's see what you got, Gamers!