Communities around the world today mark Holocaust Remembrance Day by commemorating the victims of the Holocaust and the liberation of the Nazi concentration and death camp Auschwitz-Birkenau in 1945. The day calls on each of us to reflect on the Holocaust and other genocides, and to educate ourselves to help prevent future atrocities.

Education is one of the most powerful ways to counter hate. So to mark this year's Holocaust Remembrance Day, building on our efforts consulting with local and global organizations over the last year, we are partnering with the World Jewish Congress (WJC) to provide our global community with easy access to educational resources all year round so they can learn more about the Holocaust, the Jewish community and antisemitism.

Helping our community access authoritative information on the Holocaust

From today, when community members search for terms related to the Holocaust, such as 'Holocaust victims' or 'Holocaust survivor', a permanent banner at the top of the search results will invite them to visit the WJC website to learn more about the Holocaust. For community members who search for terms related to the Holocaust that violate our Community Guidelines, we'll continue to ban search results and instead display the same banner to direct them to the WJC's educational resources.

We will also add a permanent public service announcement directing our community to authoritative information from the WJC to hashtags that are currently widely used by our community to share educational content related to the Holocaust and Jewish people, including #HolocaustSurvivor and #HolocaustRemembrance.

In the coming months we will introduce a permanent banner at the bottom of videos discussing the Holocaust which redirects users to the same WJC resources as above. This will help our community members easily access authoritative information on the Holocaust right from their For You feed.

“The World Jewish Congress is proud to partner with UNESCO and TikTok in making factual and reliable information about the Holocaust available to the TikTok community. TikTok allows us to reach a new audience, some of whom may be uninformed about the horrors of the Holocaust and therefore be potentially susceptible to misinformation. We welcome the platform taking responsibility and leveraging its reach to stop the spread of antisemitism and Holocaust denial.” - Ronald S. Lauder, President, World Jewish Congress

“Denying, distorting or trivializing the true facts of the Holocaust is a pernicious form of contemporary antisemitism. We welcome TikTok’s commitment to act with UNESCO and the WJC. All online platforms must take responsibility for the spread of hate speech by promoting reliable sources of information.” - Audrey Azoulay, Director-General, UNESCO

Working with Canadian organizations to commemorate Holocaust Memorial Day

In addition to the above community resources, we are providing local in-app content from the Friends of Simon Wiesenthal Center and the Centre for Israel and Jewish Affairs (CIJA) to encourage Canadians to learn more about the important work being done around Holocaust and anti-semitism education in Canada. We are committed to continuing to work with partners like these two organizations to educate our community and counter anti-semitism and all forms of hate online.

“TikTok demonstrated leadership when it banned Holocaust denial from its platform in 2019. We thank TikTok for taking this next important step to reduce the hatred that is being spread online and for doing so in the context of International Holocaust Remembrance Day. We look forward to working together on the implementation of these new policies and will continue to work on combatting antisemitism and other forms of online hate, an issue about which we remain deeply concerned.” - Martin Sampson, VP Communications, Centre for Israel and Jewish Affairs (CIJA)

"As we see antisemitism and hate rise, and Holocaust awareness diminish around the world, today is a day to commemorate and learn about the six million Jewish victims of the Holocaust and the millions of other victims of the Nazis and their collaborators. We honour the survivors and hear their experiences of fear and pain, loss and survival, as we are reminded of the dangers of hate and importance of always being an upstander. We are grateful to have so many new opportunities to share survivor stories through platforms like TikTok, to make sure that we never forget." - Michael Levitt, CEO, Friends of Simon Wiesenthal Center

Countering antisemitism on TikTok

Hateful behaviour of any kind is incompatible with our values and the inclusive environment we have built at TikTok. We condemn antisemitism in all its forms and deploy a combination of technologies and moderation teams to remove antisemitic content and accounts from our platform, including Holocaust denial or any other form of hate speech directed at the Jewish community.

We're proud to be taking these steps as we work to deliver on the commitments we made last year at the Malmö International Forum on Holocaust Remembrance and Combating Antisemitism, where we pledged to put our full strength behind keeping TikTok a place that is free of hate, and to harness the power of our platform to educate our community.