Reflecting on 2024, we are filled with pride and gratitude for the incredible TikTok community across Africa. This year has been about more than just trends and challenges—it has been a celebration of creativity, a platform for change, and a launchpad for dreams. Together, we’ve reshaped cultural, social, and economic landscapes, proving that TikTok is a place where African voices thrive and inspire the world. Through our communities' content, we’ve seen creativity transform lives, amplify voices, and build connections that extend far beyond the screen.

"Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our African community who have inspired and entertained us this year, and we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine," said Boniswa Sidwaba, Head of Content Operations, Sub-Saharan Africa, TikTok.

In 2024, creators across the continent used TikTok to drive positive social impact and amplify marginalised voices. From health and wellness to mental health advocacy, these creators have made a difference:

Health and Wellbeing: Spreading Positivity, One Video at a Time

  • Dr Siyamak Saleh (@doctor.siya), in partnership with the WHO, turned TikTok into a classroom for global health education, offering evidence-based reproductive health advice.
  • Dr Ann Mwongela (@mindclaritycentre) provides valuable mental health insights, offering her followers a safe space to discuss life's challenges.
  • Dennis Ombachi (@theroamingchef), a former Kenyan rugby star, used his culinary storytelling and mental health advocacy to inspire audiences worldwide. His partnership with Mtoto News, a child-focused NGO, amplified the voices of African youth.
  • Funmto Ogunbanwo (@funmto) became a vocal advocate for mental health in Nigeria, creating thoughtful content that fostered open conversations about mental wellness.

Community Builders: Connecting People, One Video at a Time

TikTok has always been about bringing people together, and this year, creators took community building to the next level:

  • Charity Ekezie (@charityekezie) demystified misconceptions about Africa, working with local NGOs to champion digital inclusion. TikTok's $25,000 donation to Paradigm Initiative underscored her influence.
  • Dan Corder (@dancorder) has used his magnetic presence and sharp wit to encourage civic engagement. He used his platform during the South African elections to fight misinformation, and teach the masses how to spot fake news. The buzz around him got so big that he's now got his own show on eNCA.
  • Kantel Mdagliz and Manna Zoggo (@wadaglizke), a Kenyan rap duo, created the viral anthem “Anguka Nayo,” which united Kenyans and reached audiences across the world.
  • Karabo Mahapa (@kay_mahapa) is a true hero of civic duty, Kay lit up TikTok during the elections, educating his followers about voter engagement, election facts, and how to stay informed. His mission? Helping South Africans be informed citizens and make their votes count.
  • Victor Panwal (@blaqboi__vic), known for bringing joy and laughter to his audience, has encouraged playfulness and fun during challenging times. By creating spaces for strangers to connect through shared moments of joy, he’s proven that it doesn’t take much to bring people together through one water gun fight at a time.
  • Rukia Bulle (@rukia_bulle) gives a behind-the-scenes glimpse into the world of journalism. Through her unique storytelling, she simplifies the complex world of news reporting, showing her followers what it takes to craft a compelling story from the ground up.
  • Stefan (@left_sleeve) uses his platform to share content that lifts spirits, spreads positivity, and raises awareness of the importance of mental well-being. Prepare to be inspired!
  • Enioluwa Adeoluwa (@enioluwa) is a multifaceted creator, excelling as a beauty influencer, EU Ambassador, filmmaker, and moderator. He uses his platform to inspire positivity while building a successful career in the entertainment industry.

Education Pioneers: Learning Gets a TikTok Makeover

This year, TikTok creators redefined education by making it fun, accessible, and interactive:

  • Priscilla Wanjiru Karanja (@tr.cillah) transformed education into a fun, interactive experience through her "#TeachersOnTikTok" approach, using trending song and dance and simplifying maths to make learning engaging for her students.
  • Roy Kanyi (@roy.kanyi) is a tech influencer and educationist, who uses his platform to simplify the tech world for everyday users. His reviews on gadgets and tech products have helped his audience make informed choices in an increasingly digital world.
  • Vicky Betran (@productive_vee) helps creators grow their online presence and monetise their content by offering editing tutorials and courses about how to monetise social media. Her educational content has become a valuable resource for aspiring content creators looking to turn their passion into profit.
  • Hezron Asewe (@godwinthenewsman) brought the tapestry of Kenyan culture and language to TikTok, teaching his audience the intricacies of local traditions in a fun and accessible way. His content is a living classroom, where heritage meets modern learning.
  • William Etombi (@willy_kanga_) has created online animation tutorials, turning his passion into a sustainable business. His expertise has opened doors for others to learn and grow in the field of animation.
  • Amos Ngahu (@moneygossip) demystified personal finance for his audience, empowering viewers to make informed financial decisions.

While TikTok has been instrumental in fostering positive social change, it has also empowered countless individuals to turn their creative passions into thriving businesses.

TikTok has become a launchpad for African creators to turn their talents into thriving businesses:

Building Brands through TikTok: From Likes to Legacy

  • Emmanuel Madonsela (@denhlax): From dancing in rural KZN to a spot in Gordo and Drake’s music video 'Healing', Denhlax, aka “The Don Madfunz,” made his mark by sharing his infectious dance moves on TikTok. This TikTok sensation turned his passion into a career and is now making waves in the global entertainment scene.
  • Sabelo Hadebe (@sabelo_the_kreator) lost his job just before lockdown, but he didn’t let that stop him. With a camera in hand and a TikTok account, he shared affordable lifestyle tips that turned his followers into loyal fans. Brands took notice, and now he’s the go-to creator for all things budget-friendly.
  • Sphesihle Hlatshwayo (@sphesihlebrian1707) is turning tissue paper into art. His unique ability to create intricate art on tissue without it tearing has captivated audiences, sparking curiosity and admiration. One of his viral moments includes gifting a portrait to musician Kabza De Small, a video that garnered millions of views.
  • Mbali Nhlapho (@mbalinhlapho7) is changing the game in #CleanTok with her cleaning business, “Sister at Work.” Trending on TikTok since 2024, she’s inspiring users with her passion for cleanliness and entrepreneurship, proving that a tidy space leads to a tidy mind.
  • Lusanda Ngcobo (@lusandaofficial_): A viral TikTok cover was all it took for Lusanda to follow her musical dreams. Now, she's fully immersed in her music career, proving that TikTok can be the launchpad for your passions.
  • Atlegang Songo(@papi.nicetingz): Who knew a comedic skit on TikTok could lead to acting roles? Atlegang’s hilarious content caught the attention of local TV producers, and now he's making waves on drama series while keeping his followers in stitches.

Small Business Champions: TikTok Trailblazers

Creators didn’t just build businesses; they reshaped industries and inspired others to follow their lead:

  • Jade Oliver (@afrolecia) and Jared Fynn (@jaredfynnboidax) exemplified what it means to be digital entrepreneurs, growing their businesses through TikTok and becoming celebrated SMB powerhouses.
  • Cherie Kihato (@cheriekihato) expanded her business beyond East Africa, using TikTok as a tool to mentor other entrepreneurs whilst growing her own business in the process.
  • Tamia Nontsikelelo (@tolthema) transformed her TikTok success into a storefront business, growing her entrepreneurial footprint beyond her local community.
  • William Etombi (@willy_kanga_) built a successful animation business, inspiring others to follow suit and offering tutorials for those interested in the field.
  • Ann Muhia (@anne_muhia), known as "The Unprepared Entrepreneur," shared her business struggles while she's been building a community of fellow entrepreneurs through her authentic storytelling.
  • (@dreadlocksnairobikenya) led by Mwangi Muthoni, turned a hairdressing service into a viral business, gaining loyal followers through engaging content.
  • Awurum Cynthia Chikodi (@kodiateliers), a fashion designer, utilised TikTok to showcase her creations, building a loyal customer base and proving the platform's power for creative businesses.
  • Shiquo HiiStyles (@shiquo4) led the Kenyan business scene by importing and selling affordable products from China, using TikTok as a dynamic marketplace.
  • Erastus Ayieko Otieno (@flaqoraz) has turned his entertainment content into a thriving business, securing brand partnerships through his comedic sketches and viral videos. His success on TikTok proves that humour can open doors to exciting opportunities.

Beyond just building businesses, TikTok has also played a crucial role in celebrating African culture—providing a stage for creators to share their unique narratives, traditions, and artistry with the world.

TikTok has become a stage for African culture, traditions, and stories, connecting creators with global audiences:

Amplifying African Beats

  • Tyla Seethal (@tyla_) is a South African superstar who broke global records with her hit single “Water.” She took TikTok by storm, and now, with a Grammy under her belt, she’s a global sensation, proving that TikTok is where stars are born.
  • Ayuni Nyapolo (@mama_jabidii) brought traditional music to the fore, turning her song "Miel Matin" into a viral TikTok challenge that united Kenyans and captivated global audiences.
  • Kantel Mdagliz and Manna Zoggo (@wadaglizke), a Kenyan rap duo gave us the viral anthem “Anguka Nayo,” which became a global sensation during the Kenyan protests. Their music brought people together, resonating with Kenyans everywhere, while also capturing the attention of the world.
  • Onesimus (@onesimusmuzik1), from Malawi, represents East Africa on the global music scene, gaining international recognition and even a Grammy nomination for his hit song "Controller."
  • Zandile Nxumalo (@ZeeNxumalo) from Swaziland is an emerging Amapiano star, bringing cross-cultural collaboration to the music scene, resonating with audiences in South Africa and beyond.
  • Habeeb Hamzat (@realpeller), aka Peller, hosted a TikTok LIVE session with hitmaker Davido that attracted 389,800 viewers, becoming the most-watched livestream in Africa.
  • Sean Mwaniki (@sean.mmg), a musician and dancer, has turned his famous song “Magi Magi” into a viral sensation, building a brand that resonates with audiences through catchy tunes and energetic performances.

Telling Stories That Matter

  • Uduak Ekpo (@ms_yudee) boldly celebrated Africa to the world, particularly during #AfricaDay. Through her authentic and engaging content, she showcased the richness of African culture, proudly representing the continent and challenging harmful stereotypes.
  • Nombulelo Fox (@u_nombulelo) isn’t just sharing her love for film and TV; she’s turning her reviews into a cultural phenomenon. Her TikTok feed is a go-to spot for fans of the latest series and movies, highlighting the growth of entertainment content on the platform.
  • Enioluwa Adeoluwa (@enioluwa) is a multifaceted creator, excelling as a beauty influencer, EU Ambassador, filmmaker, and moderator. He uses his platform to inspire positivity while building a successful career in the entertainment industry.
  • Chioma Anyanwu (@anchi_vibes) shared her unique perspective on entertainment reviews, providing insights into shows, movies, and viral content, creating a growing community of movie buffs.
  • Claire Wamboi (@juneclairedontre) carved out a niche as a trusted voice for movie reviews, offering fresh takes that have gathered a loyal community of movie buffs.
  • Zainab Iye (@fabulous_facesbyzee) has become a BeautyTok ambassador, educating her community on skincare and helping followers take better care of their skin.
  • Ruth Erikan James (@veekeejames) empowered her community in the fashion world, sharing her journey and mentoring aspiring entrepreneurs.
  • Edna Francis (@ednafrancis_) has taken the entertainment vertical by storm, offering insightful recommendations and reviews on shows and movies to watch, becoming a go-to voice for entertainment reviews.

Exploring and Showcasing Africa’s Beauty

  • Niyi Fagbemi (@theniyifagbemi) is a cinematographer, drone pilot, and filmmaker who uses TikTok to portray the splendour and rich heritage of Nigerian culture through stunning visuals.
  • Siphelele Sibiya (@popi_sibiya) combines her passion for travel with purpose. On TikTok, she shares budget-friendly tips and travel hacks, proving that adventure is within reach for everyone. Alongside showcasing stunning destinations, she uses her platform to highlight social issues, blending exploration with meaningful impact.
  • Adam Sebastian Fempe (@fempe), a Tanzanian travel creator, conducts public interviews with tourists, offering a unique glimpse into Kenya's tourist hotspots.
  • Omiebam Brown (@danbrowntheartist) collaborated with TikTok to launch the first nine-part animated series, "3024," as part of the African Innovators series. His work has redefined animation and storytelling on the platform.
  • Lade Ibikunle (@ladeibikunle) is a travel creator whose adventurous spirit and authentic storytelling have captivated younger audiences eager to discover both popular and hidden destinations across Africa.
  • Rajvir Soin (@adventuresingh) amplified Kenya’s stunning travel destinations, showcasing the beauty beyond the beaten path.

Culinary Culture Served Hot

  • Rajaatu Muhammed Ibrahim (@diaryofanortherncook) and Ms Odoom (@Thehotburner) brought African cuisine to the global stage, becoming popular #FoodTok figures.
  • Omoshalewa Ogunsemoyin (@growwithzionn) is the leader of the #SchoolLunch community, showcasing creative ways to make school lunches exciting, and inspiring others to rethink their lunchtime routines.
  • Owino Suzan (@suehowino) and Connie Nganga (@.boina) spotlights Kenyan culinary culture, highlighting both traditional and modern dishes that captivating food lovers worldwide.
  • Onezwa Mbola (@onezwambola) is a food lover who crafts her dishes with homegrown and foraged ingredients, all while showcasing the beauty of Willowvale, Eastern Cape. That’s Onezwa! Her wholesome food content, featuring a blend of love, culture, and culinary skills, has captured the hearts of many on TikTok.
  • Bite Buddies (@bitebuddies1) is a food lover’s paradise. This channel unveils the secrets behind Kenya’s best street food spots, bringing hidden gems into the spotlight and showcasing the country’s vibrant food culture.

2024: Redefining Sports Entertainment in Africa: From Locker Room to Livestream

This year, we saw sports on TikTok reach new heights, transforming the way fans engage with their favourite teams, athletes, and moments. With a 350% increase in #SportsOnTikTok posts, the platform became a hub for sports enthusiasts across the continent to connect, celebrate, and share their passion.

These creators played a pivotal role in redefining sports content on TikTok:

  • Zero Brainer (@zerobrainer0), George Mokoena (@overthinkingfootball), and Ashley and Miguel Pregueiro (@themanchesterderby2.0) produced content that united sports enthusiasts across Africa, covering everything from game predictions to viral challenges.
  • James Ndege (@boxtoboxregista) gained a loyal community of sports fans by providing up-to-the-minute football highlights, ensuring no one missed a beat.
  • Dennis Cofie (@ourafricanfootball), who also plays a role as one of TikTok Africa's Safety Advisory Council members, has redefined sports entertainment on TikTok, offering fans a new way to connect with their favourite football teams and players.
  • StoneAvenue (@stoneavenuee) transitioned from TikTok to being featured on television, becoming a prominent figure in sports analysis.
  • Our African Football (@ourafricanfootball) redefined sports entertainment, giving fans an engaging way to connect with their favourite teams and players.

Looking Ahead: The Journey Doesn’t End Here

2024 was more than just a year of trends—it was a year of impact, growth, and connection. Together, we’ve celebrated African creativity, supported small businesses, and amplified changemakers. As we look ahead to 2025, we are excited to see how our TikTok community will continue to inspire the world.

Here’s to another year of creativity, joy, and storytelling. The best is yet to come.

Year on TikTok 2024 Methodology

Year on TikTok 2024 is based on research comprising in-app and third-party insights focused on TikTok's social, economic, and cultural impact, conducted from January to November 2024.

Join the TikTok global community by simply downloading the app for free via the Apple App Store and Google Play [SSA Newsroom]