Fashion starts on TikTok. From showcasing their latest designs to serving #GRWM looks and #OOTD inspo, to rediscovering trends and championing sustainable fashion, our global community of fashion and beauty creators comes to TikTok to unleash their creativity, inspiring many of the top trends and conversations in fashion today and tomorrow. All throughout Fashion Month, we're thrilled to be celebrating #TikTokFashion and our diverse community of fashion and beauty creators, designers, models, and brands on TikTok that are shaping the future of fashion. From today until October 3, join us and get your style on as we bring you the best fashion and beauty inspo, special moments on and off the runway, creators to watch, brands to love, and so much more.

@tiktoknewsroom Fashion starts on TikTok ✨ Join us throughout #FashionMonth ♬ original sound - TikTok Newsroom

Introducing the first-ever global #TikTokFashion Collective

Every day, our global community of over 1 billion people discover and are inspired by trends created and driven by creators on TikTok, making fashion more relatable and accessible while redefining the industry. To celebrate the impact of our global creator community across the fashion world, we're thrilled to introduce the #TikTokFashion Collective - creators from around the world who are creatives, designers, and fashion thinkers shaping the future of fashion on TikTok and beyond. From models and photographers to emerging designers to savvy fashion commentators, members of the #TikTokFashion Collective are next-gen talent representing the most exciting voices breaking into the industry, ultimately reimagining fashion through their authenticity, self-expression, and creativity. Siya Bunny, an award-winning content creator and fashion influencer from South Africa, is set to take the fashion world by storm as she proudly represents TikTok at the highly anticipated Paris Fashion Week which forms part of the first-ever #TikTokFashion Collective.

During Fashion Month, members of the collective will be invited to take part in local Fashion Week events and work with TikTok to share content from the most exciting moments of Fashion Month. Our global community can follow along the #TikTokFashion Collective to get their take on the top trends and go behind-the-scenes at exciting industry moments. Content from the #TikTokFashion Collective will also be featured in our Fashion Month Hub, making it easier than ever for our community to follow along with their Fashion Month journeys. Get to know more about the #TikTokFashion collective via our lookbook!

Explore the digital runway with the Fashion Month Hub

For this year's Fashion Month, we're making it easier than ever to stay up-to-date with all the latest trends and moments with our Fashion Month Hub, which you can access by searching "Fashion Month" or "Fashion Week". Featuring the latest content from creators, brands, and publishers around the world, the Hub will also feature tailored tabs, including "From the Runway," "Trends," and "#TikTokFashion" to help fashion enthusiasts discover just what they're looking for.

"On TikTok, fashion and beauty go hand in hand with creativity, diversity, and authenticity. It's been incredible to see fashion and beauty creators achieve success on and beyond our platform. As we welcome Fashion Month, we are looking forward to inspiring our global community by bringing them closer to the runway, introducing unique experiences, and spotlighting fashion's most talented voices - everything that's shaping what's trending tomorrow on TikTok and beyond," said Vanessa Craft, Global Head of Lifestyle and Education at TikTok.

Showcase your style with #TikTokFashion and creative effects

All throughout Fashion Month, we're thrilled to be celebrating #TikTokFashion and our diverse community of fashion and beauty creators, designers, models, and brands on TikTok that are shaping the future of fashion. Be sure to keep an eye out for other African fashion content creators, including Cattyhopcy, Kie_kie, Stylebydamie, Riiwow, Larryhector, justjames, Jhayneey and Themozimo from Nigeria. JoyK, DzireO, Glam by Becca and Nancy Mumbo from Kenya. Additionally, Andrey_lunda and Lielslaurie, both hailing from South Africa, and zedlionness from Zambia.

We are delighted to bring you an exciting month of programming throughout Fashion Month and celebrate the trends, creators, brands, and moments that make TikTok fashion's most diverse, authentic and inclusive destination today and tomorrow.