TikTokGroovin' through TikTok, one stitch at a time!
Boasting 12.9M million views, meet Zedlioness, a Zambian fashion designer-turned-TikTok sensation. She is balancing a full-time job with a passion for fashion on TikTok. Join her as she creates custom couture and grows in the vibrant TikTok community!
What are the content tips you would offer to other creators?
My advice for content creators is to prioritise clean and clear video production. Utilise natural lighting by positioning yourself near a window or using a ring light. Consistency is key, so stick to a regular posting schedule to build an audience's trust.
Keep your content focused and concise. Lengthy, unfocused videos can lead to decreased engagement and followers. Create original content; use your unique skills and interests to generate ideas. Share knowledge and teach your audience something valuable from your expertise.
What is your favourite TikTok you have made to date and why?
This video was inspired by an idea I created by myself. Many people used that sound for makeup, but I applied it to my designing, fashion, sewing, and creative skills, which turned out exceptionally well. It was featured in the last season of TikTok Fashion, making it one of the front-page highlights for introducing TikTok Fashion. This is why I hold this video so dear – for the creativity behind it and how quickly I adapted my concept and skills to align with the trend.
What inspires your unique sense of style, and how do you incorporate it into your content?
My vivid imagination, critical thinking, and deep passion for fashion drive my unique style. I draw inspiration from designs on TV, in books, and on YouTube, as well as fashion icons. My fashion journey began with a knack for creating designs and a desire to elevate materials into something extraordinary.
I'm fueled by a relentless inner drive, aspiring to be a renowned fashion designer known for tackling glamorous and challenging projects, always seeking to make materials stand out with a touch of shine and glamour, which I love.
What advice would you offer aspiring fashion creators just starting on TikTok?
Identify your strengths, whether it's in fashion, makeup, tips, or thrifting. Your content should align with your talents. I initially struggled with transitions and showcasing clothes, but my breakthrough came when I started making my own fashion pieces. I integrated them into content like storytimes, dances, and songs.
Starting might be challenging, and only some will appreciate your work. However, don't give up. Learn from other creators, even if they're outside your niche, to inspire your fashion content. Your unique talents will automatically shine through.
How has being a part of TikTok’s community helped you grow and evolve as a fashion creator, and what unique opportunity has it brought to your journey in fashion?
TikTok has significantly shaped my growth as a fashion creator and provided unique opportunities. I learned valuable content creation insights and audience engagement strategies through TikTok's creator programs. One of the most remarkable aspects of my TikTok journey has been the opportunities it has brought to my fashion design endeavours. As I showcase my designs on TikTok, people have taken notice and approached me to create custom pieces for them. This has allowed me to express my creativity and generate income from my passion. The positive feedback and engagement in comments on my content keep me motivated. Thanks to TikTok, I have gained exposure and recognition as a fashion designer, and I'm even venturing into makeup as a beginner.
In summary, TikTok transformed me from a novice creator to someone with a deep understanding of content creation, audience engagement, and the fashion industry. It's been a remarkable journey, and I'm grateful for the TikTok community's support. Being a part of the TikTok community has been one of the best things that has happened to me on my creative journey.
