TikTokTikTok & Showmax Unite To Celebrate The Art Of Laughter With #NaijaComedyFestival. In keeping with our goal of finding innovative ways to bring top-tier entertainment and creativity to our community, TikTok is delighted to announce a partnership with African streaming service, Showmax, for the #NaijaComedyFestival hashtag challenge. Through this partnership, we hope to further highlight its efforts to encourage authentic creative expression that changes the way people engage with entertainment. While putting a spotlight on comedy by providing the tools for discovering, being discovered, creating and sharing.
Kicking off on the 10th of October on TikTok, the #NaijaComedyFestival hashtag challenge has been created to give creators in comedy an opportunity to build a community with fellow funny creators. Local comedians will have until the 1st December to share their hilarious comedic content using #NaijaComedyFestival to enter to stand a chance to be announced as part of the Top 15. TikTok users will have the opportunity to vote for the best 5 creators from the Top 15 in-app finalists in-app. The Top 5 finalists will be given the opportunity to participate in a one-day mentorship event with TikTok funny man, Mr. Macaroni. Furthermore, the final group of creators will also be asked to create a comedy video that will be featured on www.showmax.com.
“As an entertainment platform, TikTok is committed to building a safe environment that inspires creativity and supports the discovery of creative talents within our community. Comedic content is extremely popular on the platform and nurturing and supporting local comedy creators remains a top priority for us. There has been significant growth within the comedy creator community on TikTok and we are happy to partner with Showmax in encouraging the creative industry in Nigeria through The Naija Comedy Festival hashtag challenge,” said Boniswa Sidwaba, head of content programming at TikTok, SSA.
Adding to this, Busola Tejumola, Executive Head, Content and West Africa Channels, MultiChoice Nigeria, said: “This partnership with TikTok on the Naija Comedy Festival is one of the many ways we at Showmax are reiterating our commitment to supporting young and local content creators. We are excited about the growth the creative industry is experiencing and we cannot wait to see the output from the talented content creators.”
As always, we hope this experience will provide the next generation of TikTok comedic creators with a platform to showcase their talents. The platform has already witnessed this success via breakout stars like Sabinus, Shank, and Carter Efe. We invite everybody to join us as we celebrate and experience the creativity and magic of comedy in Nigeria by following #NaijaComedyFestival only on TikTok.
Be part of our community by simply downloading the app for free via the Apple App Store, Google Play or Amazon.
*The #NaijaComedyFestival challenge is subject to terms and conditions.
