TikTok For Business has launched new advertising solutions in South Africa to empower small and mid-size businesses to grow their brand on the platform. These self-serve advertising solutions give marketers across the country the tools to tap into the creativity of the TikTok community, reach new audiences and optimise their marketing campaigns with an easy-to-use platform.

We aim to give marketers innovative tools with which to create authentic, creative content unique to the app. More and more brands are realising the unique ability the platform has to reach and engage with a broader audience, and this launch of new advertising solutions for SMEs in South Africa makes it seamless, easy, and efficient for all brands to now meaningfully connect with the community.

TikTok Self-Serve Advertising Tools

The TikTok For Business Ads Manager empowers businesses of all sizes to reach their ideal customers on TikTok through a simple interface. With new creative tools and performance features designed with small businesses in mind, it's now easier than ever to start activating at scale on the platform.

Product highlights include:

  • Creative tools: TikTok has a suite of creative tools that enable every marketer to embrace the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and TikTok's creative tools help brands represent the most authentic version of their brand.
  • Flexible budgets: TikTok Ads Manager was designed for the fast setup for every level of expertise. Flexible budgets allow businesses to adjust their spending at any time.
  • Performance targeting: Intelligent targeting can help businesses to get discovered by new engaged audiences.
  • Business accounts: TikTok business accounts provide additional tools customised to businesses' needs for performance analysis and engagement with audiences.