Every search on TikTok brings people a little closer to their true selves. Our platform's unique space offers users vast and diverse content that empowers them to uncover new hobbies, interests, and ultimately embrace their unique identities. This journey of self-discovery is the driving force behind the latest campaign, #TikTokDiscoverYourself.

The "Discover Yourself" campaign goes beyond simply showcasing what you can search for on TikTok - it's about celebrating those unexpected moments of self-discovery that truly enrich your life. Whether you’re uncovering a hidden talent, diving into a new hobby, or finding a fresh passion, TikTok is the place where personal growth and exploration come to life. The campaign’s message is simple: TikTok inspires you to explore and discover who you want to be.

For South Africans, TikTok is more than just a platform; it’s a gateway to content that speaks to their unique experiences. From local trends to cultural insights, the platform offers a space where South Africans can find content that’s both relatable and inspiring.

For Papa Kenny, a single TikTok search revealed his hidden talent for the violin.

@tiktok.southafrica It took just one TikTok search for Papa Kenny to unlock his inner violinist. What’s your journey? Share with us using #TikTokDiscoverYourself ♬ original sound - TikTok South Africa

As Boniswa Sidwaba, our Head of Content Operations for Sub-Saharan Africa, puts it, “TikTok is more than a video-sharing platform; it’s a space where people discover new passions, develop skills, and explore career paths through simple searches. Each search on TikTok opens doors to new experiences, whether you’re interested in hobbies, eager to learn something new, or looking to connect with like-minded people.”

Meet The TikTok Discoverables:

  • A standout creator who has truly discovered his passion is Maremo, known for pioneering a unique fusion of Amapiano and Violin on TikTok. Coming from a musical family, Maremo initially wanted to play the piano, but his love for the violin soon took over, leading him to take lessons. As Amapiano began to gain popularity in 2020, Maremo decided to blend this vibrant genre with the classical sound of the violin, giving birth to "Amaviolin." His content not only showcases his incredible talent but also inspires others to explore and embrace innovative forms of self-expression.
  • Meet Fehmida Jordaan, an entrepreneur and culinary enthusiast behind the Halaal Goods Market at 1 Fox Precinct. She ditched her 9-to-5 to follow her passion for food and small businesses. Today, she shares mouthwatering recipes, spotlights local gems, and offers a glimpse into her life. In 2015, she launched Fehmz Mocktails, crafting non-alcoholic drinks and selling them in trendy Joburg spots.
  • Take Sabelo the Kreator, who lost his job just before lockdown and turned to TikTok. By engaging his audience and sharing affordable lifestyle tips, Sabelo built a community and attracted brands like Handy Andy and Makro. His story shows how exploring your interests on TikTok can lead to new passions, careers, or skills. By sharing affordable lifestyle tips and his Sunday Cleaning vlogs, he has built a community and attracted brands like Handy Andy and Makro.
  • Then there's Grace Mondlana, if you're looking for hidden gems, Grace is definitely a creator to follow. Before there was Grace the creator, there was Grace the teacher. She has a unique ability to uncover hidden gems, from amazing products to good deals. Her knack for finding the best offers and creating engaging content has increased her loyal following and community on TikTok.

Discover Creativity with the #TikTokDiscoverYourself Murals

Keep an eye out for our Discover Yourself murals across South Africa, including 18 Spaza Shops in Jozi, Soweto and the East Rand.

These murals are more than just art - they’re gateways to the incredible stories of our TikTok community. Scan the QR codes on the murals to dive into TikTok South Africa and explore the #TikTokDiscoverYourself stories that are inspiring people across the country. Plus, when you scan the QR code on murals in Orlando West, Diepkloof, Princess Nandi Drive Kwa Mashu, and NY1 Gugulethu, you’ll get access to free Wi-Fi, making it easier to engage with the content and connect with the TikTok community.

Discover Your Passion on TikTok

Ready to embark on a journey of self-discovery? Hop onto TikTok today and uncover where your next search might lead. Whether you’re exploring new hobbies, igniting creative passions, or connecting with like-minded individuals, TikTok is the place where inspiration meets opportunity. Join us and discover yourself by checking out our #TikTokDiscoverYourself hub.