TikTok and Major League Soccer (MLS) are excited to announce the renewal of their strategic partnership with an extended multiyear agreement. This renewed collaboration reinforces our ongoing commitment to enriching the soccer fan experience, providing fans with unparalleled access to the sport, and strengthening the connection between MLS, its players, and the global fan community.

Since kicking off the partnership in 2023, TikTok has become a go-to platform for soccer fans, offering everything from behind-the-scenes content to live match highlights, fan reactions, and creative edits. This extension builds on the success of initiatives like last year's groundbreaking Player Spotlight: Messi, where TikTok, in partnership with Apple TV and MLS, exclusively streamed a live feed of Lionel Messi during his debut MLS Cup Playoff match for Inter Miami CF. This marked the first time TikTok streamed an entire live soccer match with a single player focus and was the largest live viewership for a U.S. sports league on the platform.

"We are excited to renew our partnership with Major League Soccer and continue bringing fans closer to the sport they love," said Rollo Goldstaub, Head of Sports Partnerships, TikTok. "MLS has one of the most passionate and engaged fanbases in the world, and we look forward to offering even more unique and exciting opportunities for fans to connect in ways that only TikTok can offer."

Millions of soccer fans are already thriving on TikTok: there are 14.8 million posts using #soccer, with nearly 9 million posts in 2024 alone. MLS' growing international presence on TikTok, with 65% of its fanbase outside the US (TikTok internal data, 2024) reflects the league's global appeal and engagement with fans around the world.

"Major League Soccer’s continued partnership with TikTok supports our commitment to reaching fans with dynamic content, driving global engagement and discovery,” said Jen Cramer, Executive Vice President of Partnership Marketing, Major League Soccer. “This collaboration helps us engage soccer enthusiasts while also evolving how we connect with the next generation of MLS fans and new audiences."

This renewed partnership continues to keep TikTok at the heart of global soccer fandom, bringing fans exclusive access, creative content, and one-of-a-kind experiences that celebrate the game we all love.