TikTok and BAFTA Expand 2026 Partnership as Creators Redefine Film & TV Discovery
- TikTok and BAFTA announce year-round expanded partnership
- #Movie grows 81 percent year on year on TikTok
- Creators can win tickets to the EE BAFTA Film Awards
From reactions and deep-dive explainers to passionate recommendations and debates, creators on TikTok have become some of the most influential voices in modern screen culture. #Film and #TV fandom now live beyond the cinema and the credits, shaped by community, conversation and creativity influencing what audiences watch next.
TikTok and BAFTA (@bafta) today announce an expanded year round partnership for 2026, building on the success of recent Awards seasons and recognising the growing role creators play in how audiences discover and celebrate film and television. That shift is playing out at scale. Over the past 12 months, #Movie has generated more than 40 million posts globally, up 81 percent year on year, while discovery-led communities continue to grow rapidly, #WhatToWatch has doubled to six million posts and #BAFTA posts are up 60 percent year on year.
In 2026, TikTok and BAFTA (@bafta) will build on this creator-led momentum through an official BAFTA content hub, a year-round collaboration with entertainment publishers on official content and, for the first time, standout creators can win tickets to attend the EE BAFTA Film Awards. Spotlighting BAFTA-nominated film and television titles, with a particular focus on UK-relevant programming around the BAFTA Television Awards with P&O Cruises, creators will remain at the heart of the partnership, with select creators receiving access to BAFTA screenings, industry events and panels throughout the year, strengthening the connection between TikTok creators and the wider screen industries.
The partnership also shines a light on members of the TikTok Film & TV Club, a community of creators shaping how modern audiences experience film and television, including:
- @lucaspelizaro - a director, content creator and Film fanatic on TikTok
- @dawsonscreen - sharing the latest Film & TV news on TikTok
- @itsjustcinema - a content creator celebrating the art of cinema
- @markndrew_ - daily TV and Film breakdowns, theories and opinions
- @talkofthetownsends - TV, Film and pop culture content from dynamic husband and wife duo
- @pulpkitchenpodcast - a popular Film podcast sharing new episodes every week
- @itsonlyelii - a content creator sharing real-time reactions about all things Film
- @sumimrk – posting content at the intersection of Fashion & Film
- @indiaysabel – discussing everything Film & TV on TikTok
- @such.polina – TikTok's 'Film & TV Girl' discussing reviews, recos and breakdown
Commenting on the expanded partnership, Dominic Burns, Head of Content Operations UK, IE and Nordics at TikTok said: "Film and television fandom has never been more expressive or more interactive. TikTok creators are driving that shift, helping audiences discover film and television in ways that feel personal and authentic. Our expanded partnership with BAFTA is about celebrating UK creativity, championing the voices shaping modern screen culture and supporting the next generation of talent, bringing the magic of film and TV to fans wherever they are.”
Paul MacMahon, Head of Digital Content at BAFTA, commented: “Our Award ceremonies are a global moment to celebrate exceptional storytelling, while also inspiring future generations both on and off screen. We're excited to be expanding our partnership with TikTok in 2026 and harnessing the power of film and TV creators, providing them with access to unique opportunities and building deeper and more authentic connections with fans."
Together, TikTok and BAFTA’s expanded 2026 partnership reflects a shared belief that great storytelling deserves to be talked about, debated and celebrated, long after the screen fades to black.
ENDS
About TikTok:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
About BAFTA
BAFTA’s mission as a charity is to champion the creative and cultural importance of the screen arts across film, games and television. Through its Awards ceremonies and year-round programme of talent initiatives and learning events that include masterclasses, lectures, scholarships, bursaries and mentoring schemes in the UK and North America, BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new screen talent, and enables learning and creative collaboration. For more, visit www.bafta.org. BAFTA is a registered charity (no. 216726).