TikTok GamePlan: Harness the power of TikTok's sports community

TikTok connects sports fans and creators worldwide, driving engagement and fueling a passionate global community. With 85% of fans using TikTok as a second-screen experience during live events, and 90% taking at least one off-platform action after viewing sports content*, sports partners now have a powerful new way to turn that attention into action.Introducing TikTok GamePlan, a comprehensive product suite that allows sports teams, leagues, and broadcasters to drive discovery, deepen engagement, and deliver real business results.Turn viewers into active fansTikTok GamePlan transforms how fans experience sports on TikTok. An anchor link on relevant videos drives to a dedicated in-app destination where fans can discover official accounts, check schedules and standings, buy tickets, add games to their calendars and create their own content - turning passive scrolling into meaningful action.Amplify through creatorsMore than 60 million sports creators are already celebrating the teams, athletes, and moments they love on the platform, and TikTok GamePlan helps partners tap into this community through post campaigns, easter eggs, and incentive hubs that encourage fan-created content. With content from official accounts (64%), creators (63%), and fan-generated content (60%) driving nearly equal engagement*, every voice in the sports ecosystem matters. And since fans are 42% more likely to tune in to live matches after watching sports content on TikTok*, every video becomes an opportunity to grow your live audience.Optimize with real-time intelligenceTikTok GamePlan's comprehensive analytics dashboard provides valuable insights into fan behavior and trending conversations, helping partners understand what resonates and how to activate most effectively around their properties."TikTok GamePlan turns passion into action, representing the next evolution in sports engagement on the platform" said Rollo Goldstaub, TikTok’s Global Head of Sports Partnerships. "By meeting fans where they already are, our sports partners can connect videos to dynamic in-app destinations that encourage fans to discover official accounts, create content, check live scores and tune in - all while tapping into real-time trends, data and conversations across the platform."Partners are already seeing results. Earlier this year we partnered with DAZN, the world’s leading sports entertainment platform, for the FIFA Club World Cup 2025™. During the tournament, they leveraged TikTok GamePlan to empower fan conversations, increasing their TikTok followers by nearly 200% and driving over 500k fans to continue their journey on DAZN's platform."Through TikTok GamePlan, we are able to connect with fans in new, dynamic ways, combining DAZN’s sports storytelling with TikTok’s innovative platform" said Joseph Caporoso, President at Team Whistle, a DAZN Group Company. "The powerful products enabled us to reach new audiences, engage existing supporters, and drive tune in for meaningful results during the FIFA Club World Cup 2025™, growing the global soccer fandom."Now available globally, TikTok Gameplan transforms the vibrant TikTok sports community into a powerful engine for discovery, amplified passion, and measurable results for partners around the world.*TikTok Sports Messaging Research, commissioned by TikTok in collaboration with Ipsos, Global results, September 2025