TikTok Celebrates Malcolm Todd’s New Album Do That Again With Exclusive In-App Experience

Malcolm Todd’s new album invites fans to listen, create, and step deeper into the world of Do That AgainMalcolm Todd (@malcolmtodddd) is stepping into his next era on TikTok with the release of his highly anticipated new album Do That Again. Known for his genre-blending sound, sharp songwriting, and deeply engaged fan community, Malcolm has quickly become one of the platform’s breakout music voices.Originally released in April 2024, “Earrings” became a breakout hit for Malcolm Todd, sparking massive fan engagement on TikTok with more than 8M+ creations and 6B+ video views globally. The track is dominating the charts, reaching #1 across TikTok's US, Canada, and UK Viral Charts and recently peaking at #26 on the Billboard Hot 100. Its streaming momentum has the song currently sitting at #5 on Spotify's Top 50 - USA list and #9 on the Top 50 - Global list.Now, with the release of his latest album Do That Again, TikTok is bringing fans even closer to Malcolm and his music with a new exclusive in-app experience designed to celebrate the album launch and the creativity of his community. Beginning today, fans can enter Malcolm’s world, participate in challenges, and unlock surprises across the platform.Unlock Exclusive RewardsFans can complete a series of in-app missions inspired by Do That Again to unlock a limited-edition Malcolm Todd profile frame. As fans share the campaign, they'll also work towards a collective goal which will unlock an exclusive video from Malcolm himself!Explore Do That AgainBrowse the album tracklist, check out official videos, listen to tracks from Do That Again, and create TikToks using Malcolm's music. Fans can also explore a curated carousel of Malcolm's official videos and discover content inspired by the new album.Malcolm will also join Season 2 of TikTok In The Mix, the LIVE podcast interview series co-produced and sponsored by T-Mobile. The series features exclusive conversations with artists shaping today’s music culture, giving fans an inside look into the stories, inspirations, and creative process behind their latest projects. Malcolm’s episode will dive into the making of Do That Again and premiere live on Wednesday, June 24 at 6PM PT, followed by a re-stream on Friday, June 26 at 6PM PT.Malcolm has built a passionate and fast-growing community on TikTok, where fans have helped turn his music into viral moments and cultural conversation starters. With billions of views tied to “Earrings” alone, TikTok has become a key platform for fans to connect with Malcolm’s music, creativity, and evolving artistic journey. This new in-app experience further deepens that connection, giving fans new ways to listen, create, and participate in the Do That Again era together.Search “Malcolm Todd” or "Do That Again" on TikTok to get started. 🎵