TikTok celebrates the launch of Charli xcx's 'Music, Fashion, Film' with exclusive in-app experience

The campaign gives fans exclusive content, community challenges and unlockable rewards as TikTok celebrates one of pop's most influential artistsTikTok is celebrating the release of Charli xcx's hotly-anticipated new album, with an exclusive in-app experience that brings fans even closer to one of pop's most influential artists.The campaign - which celebrates today's release of 'Music, Fashion, Film' - gives the TikTok community a host of new ways to discover exclusive content, celebrate Charli xcx's new music and join fellow fans taking part in challenges inspired by the new album.Charli xcx has built a passionate global community of over 5.6 million followers on TikTok, where her music, creativity and unmistakable artistic vision continue to inspire millions of fans around the world.The new campaign follows the extraordinary cultural phenomenon of 2024's Brat Summer, when Charli's Brat album became one of the defining music moments on TikTok to date. The album's bold visual identity, attitude and aesthetic inspired a wave of creativity across the platform, while the now-iconic "Apple" dance, created by Kelley Heyer, became one of the platform's biggest global trends.TikTok's Music, Fashion, Film fan experience includes:Search Hub, making it easy for fans to discover videos, trends and album content in one dedicated destination.Exclusive content from Charli xcx, giving fans behind-the-scenes access and new ways to experience the album.An unlockable Profile Frame, which fans can earn by completing in-app tasks celebrating the album release.Together, these experiences give fans even more ways to celebrate the album, connect with one another and express their creativity on TikTok.In addition, TikTok is supporting the campaign with a major global marketing push both on and off the platform, including prominent in-app promotion, a social media campaign, and a billboard in New York’s Times Square.Charli xcx said: "One of my favourite things about making music is seeing how fans take it somewhere I never expected. Watching people create with my songs and share their own ideas around the music is always inspiring. I’m excited for everyone to enjoy Music, Fashion, Film on Tik Tok and can’t wait to see what fans create.”Lisa Skeppner, UK Artist Partnerships Lead, said: "Few artists have shaped music and internet culture in recent years quite like Charli xcx. Her music inspires an extraordinary level of creativity from fans, who constantly find new ways to celebrate, reinterpret and share her work on TikTok. We're delighted to mark the release of Music, Fashion, Film with an experience that brings fans even closer to the album and the community around it."Fans can explore the Music, Fashion, Film experience on TikTok from today by searching for "Music Fashion Film" or "Charli xcx" in the app.