TikTok isn't just where trends start. It's where movements grow.
From championing mental health to advancing digital safety, creators on TikTok are turning their passions into real-world impact, rallying over 1 billion people to connect, learn and drive change through authentic stories. Whether it's a fundraiser supporting critical causes or a heartfelt story shifting minds, TikTok's collective power mobilizes communities, ignites global conversations and fuels tangible progress worldwide.
Now in its second year, we're thrilled to introduce the 2025 TikTok Change Makers Program to celebrate and elevate mission-driven creators making a positive impact on TikTok and beyond. Throughout this five-month program, TikTok will support these creators with training, resources and real-world opportunities to amplify their impact as they connect through exclusive events and learn from a community of peers and leaders at the forefront of social change.
Introducing the 2025 TikTok Change Makers
Meet this year's global cohort of 50 mission-driven creators who advocate, inspire and educate communities worldwide.
Discover the Canadian Change Makers and explore their stories here.
- Lætitia De Carufel (@laetidecaru), Montreal, QC - Laetitia is a digital creator and model based in Montreal. She started on social media by sharing her experience with eating disorders and her journey toward self-confidence. Driven by a deep concern for the well-being of others, she also decided to become a lawyer. Laetitia brings a breath of fresh air and authenticity to social media, working to make it a safer and more inclusive environment. She spreads a message of body positivity and aims to inspire others to feel good about their lives and their bodies. Laetitia successfully combines high-quality content with powerful and impactful messages.
- Nathan Kennedy (@newmoneynate), Hamilton, ON - Nate has always been a massive fan of personal finance. In 2019, he realized how little financial education was talked about (especially among young adults) and decided to share that passion with the world. To date, he has reached over 400 million people organically with topics around financial literacy, negotiation strategy and career growth tactics.
- Tiana Sharifi Taylor (@safetywithtiana), Vancouver, BC - Tiana is an internationally recognized expert in the prevention of sexual exploitation, human trafficking, and online harms. As the founder of the Centre for Exploitation Education, she has reached millions across the world. Tiana uses TikTok to bring trauma-informed, relatable prevention education to a global audience, equipping youth, families, and professionals with the tools to recognize and respond to harm. Her work has not only raised awareness but actively interrupted abuse and saved lives. Tiana is known for her authentic voice, practical insight, and deep commitment to safety, dignity, and justice for all.
Elevating our community driving positive change
Last year, our 2024 Change Makers inspired their local communities with over 7,000 #TikTokforGood posts, demonstrating the passion and real-world difference our community can make together.
"We're incredibly proud of our 2024 Change Makers for sparking meaningful conversations on TikTok and beyond, showcasing that their content and communities drive real progress," said Kim Farrell, Global Head of Creators at TikTok, "As we look forward to collaborating with our 2025 Change Makers, we remain committed to equipping creators with tools, resources and opportunities to inspire positive change and impact around the world."
New donation features empower communities to amplify giving impact
Just as we're equipping mission-driven creators with resources and training, we also want to give our community new tools to supercharge impact. With TikTok's powerful new donation amplification feature, creators and supporters can rally their networks and advance causes like never before.
Now, when creators launch a fundraiser on TikTok, anyone who sees the donation sticker or sees the fundraiser in a creator's bio can seamlessly add it directly into their own TikTok content. They can do this by placing a donation link in their profile and by using a creator's donation sticker in a post or story. This functionality enables powerful personal endorsements and creative integration from followers, helping introduce causes to entirely new audiences, significantly expanding reach and impact. What's more, these user-amplified posts will be showcased directly on the fundraiser page, fostering a deeper sense of community and shared purpose around giving goals.
We have also launched an in-app existing fundraisers list where users can easily browse and discover a wide variety of charitable campaigns. The existing fundraisers list will make it easier than ever before to access charitable causes, so the TikTok community can unite in support of positive change.
"World Central Kitchen is excited by TikTok's new donation amplification feature and its ability to help expand our fundraising efforts through viral reach," said Tunde Wackman, WCK Chief Development Officer. "Community engagement is critical to our success, and this feature makes it easy for people to channel the power of their networks for impact in a way that's authentic and engaging."
Our new donation amplification feature and existing fundraisers list is available now in select countries around the world. Start amplifying today and spark a giving chain reaction!