Held under the theme “Strong Ties, Stronger Results,” the Partner Summit brought together Southeast Asia’s leading agencies to celebrate collaboration, performance, and shared success.
TikTok today announced the winners of the first-ever Southeast Asia TikTok Partner Awards 2026, recognising agency partners across Southeast Asia who have delivered outstanding business results through strong collaboration, creative effectiveness and strategic alignment with the platform in 2025.
The awards were presented at the TikTok Partner Summit & Awards, which brought together senior agency leaders from across the region to reflect the evolving role of partnership in driving performance, innovation, and long-term growth on TikTok.
The Summit convened more than 200 C-suite and senior agency leaders from six Southeast Asian markets, underscoring TikTok’s continued commitment to strengthening agency partnerships and fostering collaboration across the region.
About the TikTok Partner Awards 2026
Held under the theme “Strong Ties, Stronger Results,” the TikTok Partner Awards honoured excellence across 10 award categories, recognising agency partners for both sustained business performance and outstanding campaign effectiveness across Southeast Asia. The awards were presented across two segments:
- Campaign-level awards, evaluated by an independent jury, spotlighted standout work that demonstrated creativity, effectiveness and business impact with brands. The jury panel include:
- Miranda Dimopoulos, Regional CEO, IAB SEA + India
- Ali Malik, Senior Brand Director, P&G Beauty
- Andy Gallagher, Head of Media, APAC, Kantar
- Gita de Beer, Chair, The Marketing Society and VP Marketing, Heineken
- Rowena Bhagchandani, CEO & Co-Founder, BLKJ Havas
- Sulin Lau, Regional Head of Marketing, Brand, and Creative, Grab
- Tom Maynard, Co-Founder, Amplify
- Vitya Vijayan, Global Head of Search and Social, M&C Saatchi Performance
- Madelene Ortega, Head of Global Agencies, APAC, TikTok
- Agency-level awards recognised partners for sustained performance and contribution to brand growth on TikTok, reflecting how agencies have helped brands unlock long-term value through strategic partnerships and execution.
"We work closely with agencies as true partners to turn creativity into meaningful business impact," says Yuke Hu, General Manager of Global Business Solutions for TikTok in Southeast Asia. "Together, we help brands reach new audiences, expand into new markets and unlock growth through new solutions, combining authentic storytelling with platform capabilities to drive sustainable growth."
We’re honoured to be recognised as Branding Agency of the Year,” said Helen McRae, CEO, WPP Media, SEAPAT. “In today’s hyper-competitive attention economy, brands can’t just advertise, they need to lead culture. Our partnership with TikTok has enabled us to help brands do exactly that, by combining cultural insight, creator-led thinking, and consistent storytelling to build strong brands across Southeast Asia."
Campaign-level awards
Best Consideration Campaign
Recognising the campaign that most effectively influenced audience consideration and engagement.
- Regional winner (Southeast Asia): Omnicom Media Group Indonesia for Wardah
- Campaign: Wardah Skinverse
Best Creator Collaboration
Honouring the most effective creator–brand partnership with outstanding results.
- Regional winner (Southeast Asia): Publicis Media Thailand for Knorr
- Campaign: Unilever Knorr Mashed Potato DIY
Best Social Commerce Campaign
Awarding the campaign that unlocked high GMV (Gross Merchandise Value) performance through LIVE strategies.
- Regional winner (Southeast Asia): Aleph Thailand for LA GLACE
- Campaign: LA GLACE 28-Hour TikTok LIVE
Best Apps Campaign
Honouring the campaign that set the benchmark for apps performance on TikTok.
- Regional winner (Southeast Asia): Ecomdy Media for ABI Game Studio
- Campaign: ABI Game Studio - Cookingdom
Agency-level awards
Branding Agency of the Year
Recognising agencies that delivered the strongest branding performance on TikTok.
Regional winner (Southeast Asia):
- WPP Media
Local winners:
- Indonesia: Dentsu
- Malaysia: Omnicom Media
- Philippines: Publicis Media
- Singapore: Omnicom Media
- Thailand: i-dac Bangkok
- Vietnam: Publicis Media
Commerce Agency of the Year
Recognising agencies that drove the highest commerce impact on TikTok.
Regional winner (Southeast Asia):
- Global Trade
Local winners:
- Indonesia: Buzzohero
- Malaysia: Tec-Do 2.0
- Philippines: Klaiya
- Singapore: Nativex
- Thailand: Risenova
- Vietnam: Ecomdy Media
Performance Agency of the Year
Recognising agencies that achieved outstanding non-commerce performance growth on TikTok.
Regional winner (Southeast Asia):
- BlueMedia
Local winners:
- Indonesia: Dragonwin
- Malaysia: Publicis Media
- Philippines: MediaDonuts by Aleph
- Singapore: Dentsu
- Thailand: Convert Cake
- Vietnam: Mega Digital
Breakout Agency of the Year
Recognising newly onboarded agencies that drove exceptional growth on TikTok.
Regional winner (Southeast Asia):
- Sitthasit & Co.
Local winners:
- Indonesia: Wezone
- Malaysia: Coach CC Group Sdn Bhd
- Philippines: M-Commerce Corporation
- Singapore: M+C Saatchi Performance
- Thailand: Gmart
- Vietnam: Zafago Digital
Digital Catalyst Award
Recognising agencies that delivered measurable results through technology, data, and automation.
Top three winners across Southeast Asia:
- Boleh Dicoba Digital
- WPP Media
- Omnicom Media
Growth Accelerator Award
Recognising agencies that accelerated client success through measurable growth and retention.
Top three winners across Southeast Asia:
- Youpik
- Zeno Digital
- We Go Together