More than 100 million creators went LIVE across Southeast Asia and Caucasus and Central Asia in 2025, reflecting TikTok's commitment to creator upskilling, meaningful engagement, and sustainable growth
TikTok, the world's leading short-form video platform, recently held TikTok LIVE Fest 2025 in Phuket, Thailand, bringing together creative talent and communities from around Southeast Asia (SEA) and the Caucasus and Central Asia (CCA) regions.
The celebration served as part of TikTok’s global initiative to acknowledge the growth of TikTok LIVE, the many LIVE creators across diverse content categories, and the rapid expansion of engaged viewer communities.
TikTok LIVE Fest 2025: A Grand Regional Celebration
Following a global online competition in November and December 2025, which saw over 5 million creators across SEA and CCA participate, the TikTok LIVE Fest brought together over 200 creators from the region to celebrate the diversity of the TikTok community, spotlight cultural stories and communities, and honour outstanding LIVE creators.
“TikTok LIVE Fest is more than a celebration — it is a platform that supports creator community growth through meaningful LIVE experiences. Through online competitions, LIVE creators connect with their communities and one another, emphasizing deep real-time connections and empowering every LIVE session as an opportunity for growth and self-discovery,” said Napattha Chavalitcheewingul, Creator Manager for TikTok LIVE in Thailand.
Three creators well-loved by the community in Singapore were awarded at the TikTok LIVE Fest as regional winners:
- Hu Shu Hui (@shuhui.singapore): Awarded in the Talent League (Music) category, celebrated by the community for her musical prowess.
- Lin Li (@linxi.888): Honoured in the Power League for topping the leaderboard, and the Fandom League for her dedication to building meaningful connections with her viewers.
- Fu Yanling (@fyl8686): Recognised in the Power League category for topping the leaderboard.
The night also featured an electrifying set by Thai girl group 4Eve, bringing the vibrant energy of the TikTok community to the physical stage.
Spotlight on Singaporean Talent: Hu Shu Hui (@shuhui.singapore)
Among the top creators recognised is music creator Hu Shu Hui (@shuihui.singapore). As a LIVE creator, Shu Hui showcases her musical prowess through Mandarin song covers, captivating audiences who tune in to her livestreams. Off-camera, Shu Hui creates fun, shared experiences with her fans by compiling and posting photos of them enjoying the same meals virtually. Her blend of vocal talent and warm personality has established her as one of TikTok's rising creators in live entertainment.
Shu Hui's growing influence and impact led to her clinching the Top 1 Talent in the music segment at the regional level, reinforcing her status as one of the region’s leading LIVE creators.
TikTok LIVE: Empowering Communities through Real-time Connection
Throughout 2025, TikTok LIVE recorded exponential growth, with over 100 million creators going LIVE across SEA and CCA, a 77% increase from 2024. Well over half of those creators used LIVE for the first time, a testament to the creator ecosystem driving momentum in the emerging LIVE Economy.
Community participation also strengthened with LIVE, generating over 134 billion comments, and Multi‑Guest participation reaching 1.1 billion guests.
"TikTok LIVE is proof that live streaming is no longer just a feature, but a core part of modern digital culture that connects people through creativity, community, and real-time interaction. Through LIVE Fest, we're glad to honor not just creators, but the unseen efforts, the supportive community, and the shared journey that makes every LIVE count," added Chavalitcheewingul.