TikTok is excited to announce the expansion of its Out of Phone program across Europe, bringing the creativity, culture, and community of TikTok beyond the mobile screen and further into the physical world in even more ways.
Building on the success of its retail and billboard integrations, TikTok is introducing six partners — Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media, and C-Screens — which significantly expands TikTok's real-world presence across the UK, France, Belgium, Spain, and Italy. These partners will amplify organic TikTok creator content across their screens, bringing the authenticity, creativity and joy of TikTok into wellness centres, shopping malls, outdoor TV screens, bars, supermarkets and universities.
These partnerships offer new opportunities for advertisers, including content sponsorships and our ad extension product where TikTok advertisers can extend their TikTok creator content off platform and on DOOH.
“We are delighted to partner with TikTok to bring a range of dynamic and engaging full-motion content to Dwell audiences, in the moments they are most receptive. Growing out-of-home and beyond is central to Alight, and we’re proud to be partnering with one of the world’s most influential and innovative entertainment platforms.” Alfredo Garicoche, Director of Retail and Partnerships, Alight Media
"At DooH it, we believe the next frontier of media isn't creating more impressions, it's creating better ones. By bringing TikTok into DigiCab, we're transforming travel time into moments of genuine discovery, powered by AI-driven attention measurement. Together, we're helping brands move beyond visibility and towards measurable engagement in the real world." Mikael Bes, Founder & CEO, DooH it
"Since launching TikTok's Out of Phone program across our network, the results have been clear: a 17% average increase in both engagement and dwell time at our totems. With over 150 screens active across Italy - in supermarkets, DIY retailers, shopping centres, gyms and ports - every brand and retailer partner has given us positive feedback. TikTok's content doesn't just fill a screen; it turns a charging stop into a moment of genuine attention. That's a combination that works for everyone in the ecosystem." Federico Della Rocca, CEO, Powerpill
"We couldn’t be more enthusiastic to welcome TikTok to our channel. The inspired content, from their worldwide community will be incredibly well received by our broadcast partners and fully embraced by our viewers. This marks an exciting turning point in the maturity of the livegood channel offering." Daniel Klocek, livegood Channel, Head of Creative, Zoom Media
“We’re proud to be part of TikTok’s Out of Phone programme, bringing the creativity and energy of the platform into real-world environments where young people live, study and play. Out of Home bridges the divide between digital and physical, helping brands connect with young audiences beyond the mobile screen. Together, we’re creating new opportunities for advertisers and agency partners to engage young people in real life." Guy Thurlow, Co-Founder, CEO
"We're excited to continue building our partnership with TikTok through their Out of Phone program, bringing engaging, entertaining content to audiences beyond the mobile screen. By integrating TikTok into the C-Screens network, together we are creating more opportunities for brands and creators to reach people in high-footfall environments, giving venues fresh, relevant content that enhances the visitor experience." Steve Chambers, CCO, C-Screens
"We created Out of Phone to bring the creativity and joy of TikTok off platform and into the real world. Now audiences can discover TikTok content whilst traveling in an taxi or waiting for a drink at the bar, we are bringing TikTok creator content where our audiences work, shop and play. These new partnerships will unlock exciting opportunities for advertisers to align with TikTok communities." Jade Walton, Director of Business Development, Global Media & Licensing Partnerships, TikTok
These expanded Out of Phone offerings are now live in the Europe. Together, these partners help bring the joy of TikTok well beyond the mobile screen - embedding it into everyday moments across Europe.
- Alight Media: the UK's fastest growing out of home media owner, has partnered with TikTok to bring the creativity, culture and community of TikTok into real world social environments through Dwell by Alight. The partnership will see dynamic content showcased across Dwell's network of more than 4,500 digital screens in over 1,000 venues, creating opportunities for brands to connect with audiences beyond the mobile screen. Together, TikTok and Alight are bringing online cultural moments into shared physical spaces that inspire conversation, engagement and discovery.
- DooH it – DigiCab inventory: With passengers often seeking entertainment during their journeys, TikTok is partnering with DooH it to bring full-screen, sound-on video to DigiCab, our premium in-taxi media network. Turning travel time into discovery time, the partnership connects TikTok with highly attentive audiences across France, Belgium and Spain. Beyond distribution, DigiCab is powered by AI to measure real attention, emotional engagement and audience availability in real-world conditions, making every campaign not only viewable, but measurable.
- Powerpill: Italy's powerbank sharing and Digital Out-of-Home network. Its self-service charging stations are installed in high-footfall locations - grocery retail, DIY chains, shopping centres, gyms, and ports - combining a practical device-charging service with digital advertising screens. The powerbank service drives dwell time and repeat visits, giving brands a uniquely engaged audience in physical environments.
- Zoom Media: The UK’s leading fitness and lifestyle media specialist. Its proprietary content channel, ‘livegood’, provides a high-engagement entertainment solution to over 500 television screens, in leading gym chains, UK-wide. Covering health, wellness, fitness, live sports, travel and food, plus much more, livegood is already a comprehensive offering; the addition of TikTok elevates the variety even further for an audience of over 4 million monthly viewers.
- Next-Gen Media : We connect brands with young people in a trusted media environment. Our national network of full-motion digital screens and creative spaces engages this notoriously hard-to-reach audience where they live, study and play. By partnering with education and university accommodation providers, we have developed a growing portfolio of more than 500 screens in high footfall and dwell time areas. Our network already achieves more than 16M+ daily impressions in more than 75 towns and cities across the UK & ROI. We are an audience-first media owner, powering our platform with live-insights from young people and the experience of our Gen Z founders and team.
- C-Screens: The UK's leading TVOOH network, delivers premium content and high impact ad experiences to highly engaged and bespoke audiences nationwide. Founded by brothers Richard and Robert Hicks, C-Screens bridges the gap between traditional TV, FAST content, and outdoor media, offering advertisers measurable incremental reach and landowners new revenue streams. With a commitment to innovation and data-driven results, C-Screens fosters collaborative partnerships, elevates public spaces, and redefines entertainment for audiences beyond the living room.