TikTok returns as the official entertainment partner of the International Ski Federation (FIS) after its premiere last year, bringing the best of winter sports to a billion people on the platform around the world. Last season, winter sports on FIS accounts hit a new record with over 400 million views, becoming a global phenomenon, powered by incredible content featuring the world's best skiing and snowboarding athletes.
Taking winter sports from the slopes to your For You feed
Throughout the 2025/2026 winter sports season, fans will once again enjoy a front-row view of the most compelling moments through behind-the-scenes access across FIS' nine dedicated competition TikTok accounts. From Alpine Skiing, Ski Jumping, Snowboard Freestyle and beyond, TikTok's thriving #wintersport community brings the atmosphere and thrill of the competitions to the platform.
Empowering athletes to share their stories
TikTok and FIS are also introducing a dedicated program focused on supporting athletes as they grow and sustain their presence on the platform through workshops and educational sessions. World-class athletes of all snow sports disciplines — hailing from 141 nations associated with FIS — will be able to connect with fans and sponsors, helping them share their passion with the global TikTok community. This includes athletes like Lindsey Vonn (@lindseyvonn), Andri Ragettli (@andriragettli), Sofia Goggia (@sofiagoggia), Mikaela Shiffrin (@mikaelashiffrin), Chloe Kim (@chloekim), and Scotty James (@scottyjames31).
New digital strategy drives strong growth across the FIS channels
The momentum behind FIS' presence on TikTok continues to surge each winter sports season. Last year, content across FIS' nine competition channels skyrocketed, with posts increasing by over 1600%, bringing the excitement from the snow to the TikTok community. This resulted in more followers (over 600%), as well as higher levels of reach and engagement (+4400%). One of the season's standout moments on the platform was a jaw-dropping Ski Jumping clip of Austrian Daniel Huber, which saw over 100M views and drew more than 30k comments, reflecting just how global the #wintersport community has become.
On the extended partnership, Benjamin Stoll, Digital & Innovation Director at FIS commented: "Winter sports have a unique ability to engage people everywhere, and our goal is to bring that excitement even closer to fans. TikTok gives us and the athletes a powerful platform to share stories and the standout moments that define our sports. We’re excited to partner with TikTok again this year to welcome new audiences into skiing and snowboarding.”
Dominic Burns, Head of Operations at TikTok UK, Ireland, and Nordics at TikTok said: "Winter sports continue to captivate and inspire the TikTok community globally. Our partnership with FIS enables us to supercharge this discovery, by bringing athletes, creators and fans together through competitions, workshops and new content formats; we're supporting iconic sports like Ski Jumping and Snowboard Park and Pipe to find new audiences all around the world. More than a billion people come to TikTok to discover something new, and we look forward to seeing how our community responds to this next chapter of Winter sport."
Where you can find all the #wintersports action on TikTok
Fans can tune into all their favorite winter sports competitions at nine dedicated FIS TikTok channels:
- @fis.ski for alpine skiing
- @fisparkandpipe for slopestyle, halfpipe and big air (freeski and snowboard)
- @fis.noco_loco for Nordic combined
- @fis.crosscountry for cross-country skiing
- @fis.skicross for ski cross
- @fis.freestyle for moguls and aerials
- @fis.snowboard_racing for snowboard cross and snowboard alpine
- @fisskijumping for ski jumping and ski flying
- @fis.para for para snow sports