TikTok and LALIGA renew their partnership, expanding exclusive global content as a commitment to promoting the discovery of Spanish soccer to a community of more than one billion people.
TikTok and LALIGA today announced the renewal of their strategic partnership agreement, maintaining the platform's role as a priority partner for innovation in digital content for the competition. With this partnership, both entities continue their commitment to promote sports culture and bring the passion of Spanish soccer to a global community.
The global soccer community on TikTok is incredibly passionate and engaged with fans, clubs, and athletes, connecting to growing the sport. The renewal of this agreement reaffirms TikTok as the go-to platform for official LALIGA content, which will continue to offer exclusive content designed specifically for TikTok's dynamic and creative ecosystem, under hashtags like #laligaeasports and #laligahypermotion.
As part of the renewed partnership, exclusive LALIGA content will arrive first on TikTok, ensuring fans are the first to enjoy memorable moments from competition, offering a look behind the scenes of Spanish soccer.
The collaboration will also be extended to users in 28 countries around the world. This means that fans in these countries can enjoy unique experiences including in-app hubs and hashtags, allowing users to follow the latest news—from unique match perspectives to iconic club moments—while match days will feature real-time content for an even more dynamic and exciting experience.
“Spanish soccer reaches a global audience on TikTok, this year our partnership will expand that global community allowing fans and new viewers to celebrate and enjoy amazing match action from some of the best clubs in the world” said Rollo Goldstaub, Global Head of Sports Partnerships at TikTok. ‘We're proud to partner with LALIGA to offer unique sports product solutions that will drive tune in to broadcaster’s live matches around the world and create experiences that allow our global community to engage with their favourite clubs and players on a more interactive level.”
Alfredo Bermejo, LALIGA's Digital Strategy Director, said, “This collaboration with TikTok strengthens our commitment to bringing LALIGA closer to fans around the world. It is a partnership that enables us to deliver innovative and engaging content, connect with new generations, and continue consolidating our growth in international markets. We're leveraging surfaces like the LALIGA Detail Page and Search Hub to drive tune in conversion to local broadcasters."
This strategic alliance reaffirms TikTok's commitment to being the platform where sport thrives, offering millions of fans around the world a unique and authentic connection with athletes and a view of soccer that goes beyond traditional highlights. TikTok is establishing itself as the ideal space to discover, celebrate and relive the most exciting moments of LALIGA, encouraging creativity and fan participation and bringing them closer than ever before to action and their teams and players.