Unlock Easter eggs, revisit your journey of following Taylor Swift on TikTok, and discover your The Life of a Showgirl song
❤️🔥 Swifties, your moment has arrived. ❤️🔥
To mark the release of Taylor Swift’s much-anticipated twelfth album The Life of a Showgirl, TikTok has launched a month-long in-app experience for pre-release and to celebrate the album dropping, and also a limited-time fan activation at Westfield Century City in Los Angeles. From glittering digital Easter eggs to real-world music video sets straight out of Taylor’s cinematic vision, fans on TikTok are joining the chorus both in-app and in real-life before and after the album launches on October 3.
Discover Your Journey of Following Taylor on TikTok and Unlock Rewards
The heart of the in-app experience is a hub designed to immerse fans in Taylor’s The Life of a Showgirl universe. Beginning mid-September, Swifties have been rewarded with weekly unlocks leading up to release day, including glitter-triggered animations, themed profile frames, and personalized missions.
- Easter Eggs Everywhere: Searching “Taylor Swift” or dropping a comment on related content might reveal a surprise. Shimmering glitter, animations on Taylor’s Music Detail Pages, and weekly color shifts reward the most curious fans.
- Unlock the Door: On October 3 at 12am ET, a mysterious door opens in the hub. Fans who’ve completed every mission (following @taylorswift, joining the Taylor Nation Bulletin Board, saving tracks, creating videos with album sounds, and more) will gain access to the content behind it.
- Your Journey of Following Taylor Swift: Launching October 3, this interactive in-app experience invites fans to revisit their history following Taylor on TikTok — from the moment they first hit follow, to milestones like joining the Taylor Swift | The Eras Tour campaign, and even the first Taylor track they ever posted with. Along the way, fans will discover the song from The Life of a Showgirl that best reflects their journey, revealed with a personalized, shareable card.
- Experience Tab: Your go-to destination to explore videos celebrating The Life of a Showgirl — from official posts by Taylor to standout fan creations. For users in Los Angeles, the tab includes details on how to attend TikTok’s IRL fan activation. Fans everywhere can also take part from home with an exclusive effect that lets them step into “The Fate of Ophelia” music video.
The Life of a Showgirl | TikTok Fan Activation
From October 3–9, fans in LA can step inside The Life of a Showgirl installation at Westfield Century City, where Taylor’s The Life of a Showgirl comes alive. Begin in the dressing room and film content across sets inspired by "The Fate of Ophelia" music video, premiering during The Official Release Party of a Showgirl at AMC theaters, October 3–5.
- Step Into the Scene: Fans can shoot their own content against backdrops from “The Fate of Ophelia” like a re-imagined showgirl theater.
- RSVP to Experience It Live: Swifties can secure a time slot to attend the TikTok Fan Activation directly through the in-app hub or via this RSVP link . Space is limited and first-come, first-serve. Terms & conditions apply.
Since first joining TikTok in 2021, Taylor Swift (@taylorswift) has cultivated one of the platform’s most passionate fanbases with over 32.7M followers and 253.2M likes. Her impact is, well, Enchanted. Following the announcement of the new The Life of a Showgirl album, “Taylor Swift” surged almost 600% in search interest, making her the #1 searched music artist globally on TikTok that week. And the numbers don’t lie: TikTok has become a place where fans don’t just hear about Taylor: they experience her eras in real-time. From folklore cardigan unboxings to Taylor Swift | The Eras Tour edits, TikTok is where Swifties gather to decode & duet.
Whether you're crafting or discovering your The Life of a Showgirl song, commenting your way into an Easter egg, or recreating your own content in Taylor's The Life of a Showgirl cinematic world in LA — this is your cue: the curtain’s up, the crowd is ready, and the spotlight is yours.
Search “Taylor Swift” or “The Life of A Showgirl,” plus follow @TaylorSwift and @TaylorNation on TikTok to get started.