LIVE on TikTok, a Veterans Day concert experience from Ford, TikTok, and Blue Star Families honoring service members and their families
This Veterans Day, Ford Motor Company, Blue Star Families and TikTok are coming together to host a first of its kind, livestreamed military benefit concert in honor of the military community.
Proud to Honor: Celebrating America’s Heroes is designed to support service members and veterans, and the families who serve alongside them. Streamed LIVE, only on TikTok, Proud to Honor: Celebrating America’s Heroes is designed to support service members and veterans, and the families who serve alongside them. This benefit concert will feature top musical acts and TikTok creators all in service of our military and veteran community.
Performances include award-winning artists BRELAND, Lanie Gardner, Mickey Guyton, NE-YO, The War and Treaty, and Zac Brown.
Designed to be social-first, TikTok creators will be promoting and attending the event, bringing unparalleled reach and awareness for the Veterans Service Organizations benefiting from funds raised during the event. The program will also feature cameos from fan favorite Veteran creators, including Justin Nunley. For even more content, keep an eye on creators like Asena and Kenny Jary.
Leading up to the concert, during the live show, and after, viewers can make donations directly on TikTok by clicking the on-screen 'donation sticker' to support the work of Blue Star Families as well as Ford’s other Proud to Honor partners who support military and veteran families.
Bill Ford, executive chair of Ford Motor Company, announced the concert this week at Ford’s Proud to Honor Bronco Off Roadeo event dedicated to military families. “Ford is a proud American company and we strive to live by our values – taking care of each other, taking care of our communities, and taking care of our country. That’s why I'm proud we are partnering with TikTok and Blue Star Families to bring together incredible music talent like Zac Brown and others to honor America's military heroes and raise critical funding for the organizations that support them.”
“Veterans are an important part of the TikTok community and we’re honored to host an event that supports service members and their families on and off our platform. We’re proud to partner with Ford and Blue Star Families to celebrate veterans and the incredible #MilTok community on TikTok," said Shou Chew, CEO of TikTok. "Together, we’re sharing music that inspires and connects—with hundreds of military families in Nashville and the 170 million Americans who can tune in live on TikTok.”
"At Blue Star Families, we call on America to 'Do Your Part' for military and veteran families, and for years, Ford has been one of the most consistent brands to answer that call," said Kathy Roth-Douquet, Co-Founder and CEO of Blue Star Families. "With the Proud to Honor concert, Ford and TikTok are stepping up at a time when military families are facing critical uncertainty and tighter budgets. We are profoundly grateful for their steadfast support, helping us lift up our community when it matters most."
“Supporting our service members and their families has always been close to my heart,” said Zac Brown. The values behind Proud to Honor - lifting up organizations that make a real difference and giving back to those who’ve given so much - mean a lot to me. Music has the power to heal, connect, and remind us what truly matters, and I’m proud to be part of this modern celebration of our military and community.”
To tune in to the concert, RSVP here and check out the LIVE hosted on @Ford at 8PM CT/9pm ET on Friday, November 7.
Our Proud To Honor Partners
Blue Star Families empowers families to thrive as they serve by creating vibrant communities of mutual support.
Camp Southern Ground delivers life changing programs that equip veterans and their families to build community, strengthen their wellbeing, and thrive in life after service.
DAV (Disabled American Veterans) provides a lifetime of support for veterans of all generations and their families.
Elizabeth Dole Foundation honors our nation’s hidden heroes by helping America’s caregivers and the people they care for thrive.
Guitars4Vets provides relief to struggling veterans through the healing power of music and community.
Team Rubicon is a veteran-led humanitarian organization that serves global communities before, during, and after disasters and crises.
Tragedy Assistance Program for Survivors (TAPS) provides compassionate care and comprehensive resources to all those grieving a death in the military or veteran community.
Travis Manion Foundation invests in veterans and families of fallen heroes to lead and serve in their communities.