TikTok is a global discovery platform where more than 200 million Americans come to watch, experience, and take part in the biggest cultural moments. It’s where premium video, culture, and creator-led storytelling converge, offering brands an unparalleled front row seat to the action. It's where audiences show up where the show is.
Today at this year’s IAB NewFronts, we are excited to launch new brand advertising solutions to help advertisers reach the engaged, unique communities on TikTok with Logo Takeover, Prime Time, TopReach and new Pulse offerings.
"TikTok is where people go to see what everyone is talking about right now. Big cultural moments show up on TikTok first, but so do the everyday things people share with each other. That means brands are not interrupting people – they are joining the conversation. What makes TikTok different is that ads live inside the content and products people already love. Whether it is a creator video, a search result, or a live shopping moment, brands can show up in ways that feel natural and useful. Our newest ad products make it easier for businesses to reach the communities that care about them and actually drive action, not just views," states Khartoon Weiss, VP, GM, Global Business Solutions at TikTok
Capturing Undivided Attention
To help brands capitalize on the very moment people open TikTok, we’re introducing Logo Takeover - a new premium ad format that gives brands an exclusive opportunity to co-brand with TikTok when users open the app for a powerful first impression. Without any other distractions, Logo Takeover captures people's attention the instant the app opens and creates a shared brand experience that showcases partnership, credibility, and cultural relevance while giving advertisers broad reach.
Timed with the trailer release of Supergirl, Warner Brothers took over TikTok to reach an engaged audience including moviegoers, film enthusiasts, and comic book fans. With their Supergirl takeover, Warner Brothers saw brand awareness and intent improve by double digits.
"Moviegoers are on TikTok, and as we build enthusiasm ahead of the release of Supergirl, coming to theatres this June, we’re pursuing creative ways to engage directly with audiences. We’re thrilled to be the first to have success with TikTok’s Logo Takeover and look forward to continuing our partnership,” states Dana Nussbaum, Co-Head, Global Motion Picture Marketing, Warner Bros.
Maximizing Reach
We’re making it even easier for brands to join cultural conversations and reach audiences when it matters most.
Prime Time is a sequential ad format that allows brands the option to show a series of ads at specific times - whether that be during a tentpole moment, live event or high-engagement period. Prime Time delivers up to three sequential ads from one advertiser to the same user within a designated 15-minute time window. With this new ad format, brands can tell a continuous brand story during high activity periods for maximum impact.
TopReach combines two existing high-visibility placements — TopView and TopFeed — into a single buy to help give advertisers maximum one-day reach. TopView is the first ad spot users see when they open the app and TopFeed is a first in-feed ad spot that appears in the For You Feed. Combining them both gives advertisers the opportunity to reach the maximum number of unique users for the day through high visibility placements during tentpole moments or key launches.
Align with relevant content with TikTok Pulse
We are expanding the TikTok Pulse suite - our ad solution that drives unique audiences and relevant views for advertisers by guaranteeing ad adjacency next to trending, brand-safe, and relevant content - to include Pulse Mentions and Pulse Tastemakers.
- Pulse Mentions puts brands adjacent to the exact moments when people are already talking about them and their brand category, giving them the power to shape high-intent conversations in real-time.
- Pulse Tastemakers allows brands to align their ads with their selection of eligible creators, helping to tap into creator communities and build strong brand association with reputable voices on the platform.
TikTok is what people are watching today and what’s shaping culture tomorrow. To learn more about our high-impact brand solutions that are placing brands in brand-safe, culturally aligned placements to reach new, engaged audiences, visit here.