The holidays are all about connection, catching up with friends and family, sharing laughs, and making memories. People already come to TikTok to discover and do things they love, from finding their next recipe for a gathering to mapping out their next travel plan. To better support this, we're rolling out two new features as we head into the holiday season that make it even easier to discover, share, and plan on TikTok.
Introducing Shared Collection on TikTok
For years, TikTok has enabled people to save content in collections, like their #BookTok reading lists, local restaurants to try, or products to buy. To make this feature even more helpful, we're announcing Shared Collection, a new way to share and organize TikTok content in one place with friends or family. Whether it's content from their favorite creators, inspiration for a home design project, or a new skill they're learning together, Shared Collection makes it easy for people to stay organized as they discover and save on TikTok. For instance, if a person discovers a festive gift-wrapping video and shares it with a friend on TikTok, they can then save the video and create a Shared Collection to access this video at any time.
To create a Shared Collection, both people must follow one another. When one person saves a video or accesses their collections, they can choose to start a collection with a friend or family member. Upon accepting the invite, they can change the name of the collection and start saving their favorite TikTok content together. Collections can stay just between friends and family, or they can be made available to the TikTok community, so others can discover posts. Shared Collection is available globally to accounts over age 16.
A new way to discover content together
We're also announcing Shared Feed, a new way for friends and families to watch and enjoy TikTok content together though a shared interest-based feed in direct messaging. Shared Feed can help two people stay connected by surfacing new content tailored to both of their tastes, from sports to holiday winter activities and even their favorite fashion creators.
Each day, friends and family members will find a curated selection of 15 videos in their private chat aligned with their interests. Each Shared Feed is unique to the people who join it, and videos are generated based on their TikTok activity, such as what they like, watch, and comment on.
To start using Shared Feed, one person can send an invitation to begin a Shared Feed. Once the invitation is accepted, a Shared Feed is created and generates 15 videos daily to explore and chat about. They can then message, comment and like the videos. After each person watches all the videos, they can view metrics including what videos they both liked in their Shared Like history. An invitation does not have to be accepted, and someone can leave a Shared Feed at anytime.
Shared Feed is rolling out globally in the coming months.
Give Holiday wishes with a Greeting Card
We are also launching the ability for our community to share holiday cheer with greeting cards inside messaging. Our community will be able to select the greeting card option inside their chats, write a message, and send it, where it will open with a festive animation and display the message. This provides our community with fun, exciting new ways to share messages with each other over the holiday period and will be rolling out globally later this month.
We're always building products with safety in mind to support positive moments among friends and family. As usual, content in Shared Collections, Shared Feeds and Greeting Cards must adhere to our Community Guidelines. In addition, these features are available in Direct Messages, which is not available to teen accounts under 16. Parents and guardians can manage their teens' DMs through Family Pairing.
This holiday season, we encourage everyone to discover and share and bring their favorite TikTok content to life with the people who matter most.